Profit From Your Podcast by Jackson, Dave -- Read -- Imperial Library of Trantor

Index

Front Cover Half-Title Page Title Page Copyright Page Dedication Contents Preface: Did You Have a Lemonade Stand? Introduction: Meet Your Author

Why I Wrote This Book Let’s Be Realistic

Chapter 1 | The Power of Podcasting

Podcasting Benefits What This Book Is and What This Book Is Not The Power of the Niche Explained The Profit from Your Podcast Companion Course

Chapter 2 | Get an Audience

First Things First—Who Is Your Audience and Do They Have Any Money? No Audience—No Money Content Is King Your Goal Is NOT the Apple Charts Content Doesn’t Grow on Trees Don’t Do This Do Things That Bigger Shows Can’t Give Your Audience Something to Talk About How to Grow Your Audience Never Lose Their Trust Growing Your Audience with a Partner

Chapter 3 | Presentation Is Queen

Is Your Podcast Advertiser Friendly? Nobody Likes a Bad Infomercial Content That Forwards Your Goal While Enticing Your Audience The Law of Reciprocity More Touches Equals More Sales Feed the Search Engines

Chapter 4 | How to Make Money with a Podcast Chapter 5 | Selling Your Products

Selling a Book Selling Consulting Selling a Service Selling a Product You Manufacture Selling Swag Selling a Membership Site Insights from Running Membership Sites Charging Your Guests to Appear on Your Show Pricing Your Products and Services

Chapter 6 | Sponsorship

The Power of the Niche Does Podcast Advertising Work? The Influence of Radio Ads on Podcast Advertising Podcast Download Numbers Setting Advertiser Expectations Setting Podcaster Expectations Reporting and Billing Getting Paid More Fun with Math Dynamic Ads Making a Living with Advertisements Alone Criteria for Choosing Sponsors Creating a Media Kit The Advertising Contract Choosing a Price for Your Advertising Real-Life Example: Glenn the Geek and the Horse Radio Network How Do I Find Sponsors? Website and Newsletter

Chapter 7 | Affiliate Marketing

Be Careful with Your Words Hundreds of Dollars … $1.50 at a Time Tips for Successful Affiliate Marketing Affiliate Jargon Strategies for Affiliate Marketing The Top Affiliate Networks The Downside of Affiliate Marketing How to Pick an Affiliate Network A Deeper Dive into Affiliate Marketing

Chapter 8 | Crowdfunding

The Joy of 3 Percent When Should You Launch a Crowdfunding Campaign? Patreon.com Jonathan Oakes, Trivial Warfare: Real-Life Lessons from Patreon The One Thing Patreon Does That Often Gets Overlooked Patreon Isn’t Working for Me Patreon Isn’t the Only Option

Chapter 9 | Live Events

Kickstarter Campaigns Flynncon1 Live Events Are Blowing Up What If You Can’t Sell Out a Theater? Go to a Pre-Existing Event with Your Fans Things You Wish You Had Thought of Ahead of Time Mark Bologna—Beyond Bourbon Street Joe Saul-Sehy—Stacking Benjamins Glenn Hebert’s Radiothon Holiday Promotion Glenn Hebert: Horse Lovers’ Cruise Local Podcast Events

Chapter 10 | Opportunities

Speaking Gigs Other Opportunities

Chapter 11 | Free Stuff Chapter 12 | Should I Start a Podcast Network?

Two Types of Networks Should I Join a Podcast Network?

Chapter 13 | How Much Money Do You Want to Make?

What You Need to Do to Bring Home $60,000

Chapter 14 | One Last Way Podcasters Generate Income

They Want to Learn Podcasting from YOU

Chapter 15 | So You Want to Quit Your Day Job?

Multiple Streams of Income Podcasting for a Living

Conclusion Appendix | Tools

Speaking Resources Selling Your Own Products Membership Site Tools Private RSS Feeds Merchandise/Swag Affiliate Tools Miscellaneous Tools for Your Business

About the Author Index