Harvesting Intangible Assets · Uncover Hidden Revenue in Your Company's Intellectual Property by Sherman, Andrew J. -- Read -- Imperial Library of Trantor

Index

Preface Acknowledgments CHAPTER 1 The Intellectual Capital Agrarian

Time to Market Balance Sheets: An Archaic Measure of a Company’s True Intrinsic Value The Tomato Exercise Challenges for the New Agrarian A Commitment to New Agrarianism

CHAPTER 2 Planting the Seeds: Fostering a Culture of Innovation

CHAPTER 3 Irrigating the Field: Embracing Intrapreneurship

Intrapreneurship and Leadership Spin-Offs Why Does Intrapreneurship Go Ignored or Misunderstood in So Many Companies?

CHAPTER 4 Caring for the Fruits of the Harvest: Intellectual Asset Management (IAM)

What Is Intellectual Asset Management? Building an Effective IAM System Conducting an IP Audit Measuring the Results of Innovation Key Quantitative Metrics in Measuring Innovation

CHAPTER 5 Building Fences to Protect Your Turf: Developing a Legal Strategy

Legal Management of Intellectual Property The Allocation of Legal Budgets Understanding Intellectual Property Laws Patents Trademarks and Service Marks Copyrights Trade Secrets Trade Dress Can This Business Model Be Sustained?

CHAPTER 6 Separating the Wheat from the Chaff: Readying Crops for the Market

Some Best Practices and Common Mistakes A Reality Test for Effective Agrarianism Inventor’s Syndrome Pilots and Pioneers Some Lessons from Companies That Are Particularly Strong at New Product Development A Four-Step Filtering Tool

CHAPTER 7 Bringing the Crops to the Marketplace: An Overview of Strategic Alternatives

Cooperatives and Consortiums Patent Pooling Open Sourcing and Open Platforming Crowdsourcing and the Wisdom of Crowds Building Effective Multiple-Channel Partner Relationships Joint Ventures and Strategic Partnering Licensing Strategies to Drive Revenues and Profits Franchising

CHAPTER 9 The Global Intellectual Asset Frontier

The Global Landscape Brick Innovation Walls for the “BRICS” Intellectual Capital Agrarianism and Global Economic Development Stages of International Expansion Compliance Programs Advantages and Disadvantages of Various Forms of Doing Business Overseas

CHAPTER 10 The Future of Innovation

The STEM Initiatives Diversity and Innovation Faster, Better, Cheaper, Easier (FBCE) (Choose Two) Consumers Know What They Want (Just Ask Them) The Power of 80,000 Beyond Our Field of Vision Spend Smarter, Not Bigger Leveling the Playing Field The Singularity Movement and the Conveyance of Man and Machine Going Private? Bigger Bang for the Taxpayer’s Buck Does Size Really Matter? If You Want Big Ideas, Go to Where the Big Brains Live Learning from Our Agrarian Brethern Head in the Clouds Web 3.0 by 2013

Appendix Directory of Licensing Resources, Exchanges, and Agents

Index