The Heart of the Deal by Lolli, Anthony -- Read -- Imperial Library of Trantor

Index

The Heart of the Deal Copyright Table of Contents Introduction PART 1: The Beginnings of a Businessman

Mom and Dad I Get in the Game The Rise of Rapid Realty My Woz—Carlos Angelucci Things Fall Apart Bigger and Better With Great Growth Comes Great Possibility

PART 2: The Path to Success

Get Yourself Motivated Trust Your Heart, Trust Your Gut Combating Negativity Building Your Empire and Sharing the Load How to Avoid Failure Stress Management

PART 3: Becoming a Broker

Fighting Negativity Finding Your Style The Salesman’s Schedule Types of Clients Overcoming Objections The Elevator Pitch Shaking off a Slump

PART 4: Real Estate Investment 101

The Minuses The Pluses How to Invest in Real Estate Types of Commercial Real Estate How Real Estate Fits into the Investment Picture A Basic Investment Plan Alternatives to Buying Property Both a Borrower and a Lender Be

PART 5: Making Money in Real Estate PART 6: Your First Apartment Building

Finding the Right Property Ownership and Management Should You Use a Broker? Keep It Professional

PART 7: The Art of Negotiation

Some General Observations

PART 8: The Art of the Buyout

I Get into the Game The Park Slope Roomies The Asian Persuasion The Trumpet Player With Friends like These The Bigger They Are… The New Homeowner You Can’t Win ’Em All My Way or the Highway The Real Estate School

CONCLUSION: Lolli’s Top 10 Takeaways Acknowledgments About the Author Stay in Touch With Anthony Connect with Diversion Books