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Cover
Part I: Customizing Your Google Experience
Chapter 1: Starting Strong: Google Account and Profile Secrets
Connecting Google Accounts
Adding and Removing Apps
Creating a Google Profile
Summary
Chapter 2: Customizing Your Google Experience with iGoogle
Customizing Your iGoogle Page
Styling iGoogle in Your Theme
Creating Your Own Gadgets and Themes
Summary
Chapter 3: Increasing Your Knowledge with Google Reader
Working with RSS Feeds
Managing Feeds
Summary
Part II: Google Search Secrets
Chapter 4: Using Your Words: Natural Language Searches
Omitting Search Results
Expanding Search Results
Viewing Cached Pages and Similar Results
Narrowing Search Results with Show Options
Summary
Chapter 5: Refining Your Search
Understanding Search Language
Narrowing Results with Additional Search Tricks
Summary
Chapter 6: Staying Close with Local Search
Finding Local Businesses and Resources
Finding Businesses in Other Areas
Summary
Chapter 7: Learning More with Informational Searches
Discovering Google Scholar
Banking on Google Finance
Keeping Current with Google News
Finding a Good Read with Google Book Search
Accessing Advanced and Specialty Searches
Finding People with Google Search
Summary
Chapter 8: Using Multimedia Search to Find Entertainment
Getting the Picture: Google Image Search
Locating Videos with Video Search
Using Audio Search
Summary
Chapter 9: Customizing Search to Your Needs
Customizing Your Searches
Creating a Google Custom Search
Searching Automatically with Google Alerts
Summary
Part III: Google Gmail Secrets
Chapter 10: Harnessing the Power of a Gmail Account
Ratcheting Up Productivity with Google Labs and Gadgets
Setting Preferences for Power Users
Sending Mail Faster
Summary
Chapter 11: Managing Messages
Creating Tasks and Appointments from Gmail Messages
Labeling Messages with Color
Letting Gmail Handle Your Mail for You with Filters
Turning Your Gmail into an External Hard Drive
Expanding Sorting Capabilities with Superstars
Using Bookmarklets to Never Open Gmail Again
Bookmarking Frequently Accessed Messages
Managing Contacts
Chatting in Gmail
Summary
Part IV: Secrets for Sharing Content with Google Applications
Chapter 12: Getting Your Message Out with Blogger
Building a Custom Blog
Building a Better Blog Post
Summary
Chapter 13: Managing Your Blog
Working with Comments
Improving Usability
Setting Up RSS Feeds and Syndication
Summary
Chapter 14: Getting More from YouTube
Uploading and Downloading Videos
Increasing Control with YouTube URL Tricks
Sharing YouTube Content More Freely
Using YouTube Mobile
Adding Capabilities with YouTube Tools
Searching YouTube More Effectively
Summary
Chapter 15: Getting the Picture with Picasa and Picnik
Navigating Picasa
Stopping Picasa from Logging Screenshots
Sharing Your Photos
Creating Special Projects
Advanced Photo Editing with Picnik
Summary
Part V: Google Social and Collaboration App Secrets
Chapter 16: Google Talk Secrets
Chatting with Google Talk
Calling with Google Talk
Using Google Talk on Other IM Networks
Tweaking Google Talk’s Registry for Additional Power
Making the Most of Inline Command Parameters
Summary
Chapter 17: Staying Connected with Google Voice
Taking Advantage of Call Features
Adding the Power of SMS
Personalizing Google Voice to Make It Your Own
Summary
Chapter 18: Catching the Buzz: Google Buzz
Adding Secret Powers with Browser Extensions
Buzzing by RSS
Creating E-mail Buzz
Filtering Buzz
Buzzzy—The Secret Buzz Search Engine
Connecting Buzz Sites
Using Buzz with Other Social Media
Using Buzz Tools
Summary
Chapter 19: Socializing with Orkut
Social Networking with Orkut
Integrating Orkut with Other Google Applications
Adding a Picasa Slideshow to Orkut
Summary
Chapter 20: Expanding Knowledge on the Web with Knol
Collaborating with Others
Sharing Your Knol
Using Knol to Build a Brand
Summary
Chapter 21: Getting Involved in Google Groups
Creating Communities in Google Groups
Growing Community Size and Content
Participating in Groups from the Web
Summary
Part VI: Google Productivity Apps Secrets
Chapter 22: Creating More with Google Docs
Importing Docs
Document Style Secrets
Creating Templates
Finding Documents
Summary
Chapter 23: Designing Better Presentations
Adding and Removing Slides
Creating Slide Templates
Building Interest with Themes
Inserting Images, Videos, and Other Elements
Previewing Your Presentation
Producing and Sharing Presentations
Having Fun with Special Projects
Summary
Chapter 24: Calculating Answers with Spreadsheet
Advanced Formula Secrets
Gadgets, Charts, and Illustrations
Data Validation with Google Spreadsheet
Creating a Template
Finishing Your Spreadsheet
Summary
Chapter 25: Demystifying Google Forms and Drawing
Doing More with Google Forms
Creating and Collaborating with Drawing
Summary
Chapter 26: Scheduling Better with Google Calendar
Scheduling Events Faster
Sharing and Collaborating with Multiple Calendars
Accessing Calendars: Yours and Others’
Finding Secret Calendar Shortcuts
Adding Tools to Boost Calendar Power
Google Tasks
Summary
Chapter 27: Navigating Better with Google Maps
Customizing Google Maps
Advertising on Google Maps
Using Special Maps Features
Using the Google Maps API
Using Google Maps Mashup
Summary
Part VII: Google Website Secrets
Chapter 28: Building Your Home on the Web with Google Sites
Building Power Sites
Making Tweaks to Websites
Publishing Your Site
Summary
Chapter 29: Improving Your Website with Google’s Apps
Adding Google Search to Your Site
Using AdSense with Google Search
Getting Your Site Listed in Google’s Results
Improving Your Placement Results
Summary
Chapter 30: Implementing Google Analytics
Customizing Analytics Dashboards and Reports
Creating Goals and Filters
Summary
Chapter 31: Using Google Analytics for eCommerce
Enabling eCommerce
Installing the Tracking Code
Using Google Analytics with Shopping Carts
Summary
Chapter 32: Integrating Google Analytics with AdWords
Your Google Account and Your Access Level
Syncing Google AdWords with Google Analytics
Understanding AdWords Reports in Google Analytics
Summary
Chapter 33: Tweaking Google Analytics
Tracking Social Media with Google Analytics
Tracking Blogs with Google Analytics
Tracking Direct Downloads with Google Analytics
Common Google Analytics Customizations
Summary
Part VIII: Android Secrets
Chapter 34: Getting More Done with Android
Customizing Mobile Phone Functionality
Finding New Apps
Summary
Chapter 35: Creating Android Apps
The Development Stack
The Environment
Creating a Basic App
Tapping the Application Market
Summary
Copyright
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