So You Think You Can Write? The Definitive Guide to Successful Online Writing by McCoy, Julia -- Read -- Imperial Library of Trantor

Index

Introduction

My Story

I. Starting Grounds

Ordinary Writers Doing Extraordinary Things What Are the Online Writer’s Stories Made Of? An Example of Storytelling Success in Marketing: Poo~Pourri Make Your Story Educating & Entertaining

II. How Online Content Writing Is Taking Over the Marketing World

1. The Development of Online Content Marketing & Writing

Early Internet Content Culture Today: Google Says “Yes” to Quality Content

2. The Idea of Good Online Writing

Three Companies Relying on Good Writing to Grow Their Brands How Does Google Influence Online Writing?

III. The Role of SEO in Online Content Writing & How to Use Keywords

Why SEO Content Must Be Good Content Google Is Getting Close to Human (or, Why You Should Write for Humans) The Flow Metrics: A New Search Paradigm The Evergreen Phenomenon On Being Engaging The Basics of SEO in Content Writing The SEO Writer and… HTML? Why We Need to Understand (Parts of) HTML Meta Tags

1. Meta Description 2. Title Tag 3. Header Tags 4. Meta Keywords

SEO Writing + (Keyword Research) Determining the Value of a Keyword

1. Relevance 2. Perform Basic Keyword Research Pick Your Fights: Long Tail Versus Fat Head (or Head Tail) 3. Determine the Best Keywords 4. Select the Winners

Live Keyword Reports in Action

Case 1: Bob’s Poodle Grooming Service

Case 2: John’s Denver, Colorado Family Law Practice

Developing an SEO Keyword Strategy Using Keywords SEO & the Content Writer

Chapter Close: 5 Key Takeaways

IV. How to Adapt Your Writing to & Create the 7 Major Types of Online Content

Going from a Writer to a Great Online Content Writer Let’s Create the Seven Types of Online Content 1. Web Content

SEO & Web Content Writing Why Web Pages Will Always Need Fresh Updates How to Create Web Content Honing Down Your Keywords to Create Web Content Search Intent: The Art of Knowing What the Customer Wants Define What You’re All About Define What They’re All About Max Out on Readability How Do the Other Kinds of Web Content Fit In? Application: 6 Key Steps to Writing a Web Page

2. Blogging

How Blogging Is a Powerful Form of Online Content Today How to Write Blogs Your Blog’s Headline Is Key Think “Worthwhile” with Your Blog Content You’re the Owner at Krazy Kids, and Ready to Blog… Research, Cite, & Use Subheaders Word Count: Long Is Better Than Short for Blogs! Images in Blogging Application: 6 Key Steps to Writing Great Blogs

3. Social Media

How to Write for Social Media Follow Industry Influencers & Practice, Practice, Practice Content Curation vs. Creation On Shareability & Virality On Writing Infographic Copy How to Repurpose Your Content Correctly (Infographic) Application: 4 Steps to Writing Good Social Media Content

4. Advertising/Sales Copy

How Online Storytelling Has Become the New Way to Sell Application: 6 Fundamental Steps to Writing Advertising Copy

5. Industry Writing

Industry Writers Get Paid More The Art of Industry Writing Application: 5 Key Steps for the Industry Writer

6. Journalism

The Keys of Journalistic Writing Application: 2 Steps for Journalistic Writing

7. Creative Writing

Application: Creative Writing Can Be the Easiest Genre

Chapter Conclusion: You’re A Creative Jack-of-all-Trades

V. Getting Started Making Money & Marketing Yourself as a Copywriter

Marketing Yourself, Step 1: Freelancer Platforms & Craigslist

1. Create a Freelancer Profile on Upwork 2. Job Search on Craigslist, in the Gigs > Writing Area 3. Get Hired with a Writing Agency Tip: How to Pick Up Quick Pro Writing Experience

Marketing Yourself, Step 2: Create Your Brand & Write for Yourself!

Guest Blogging: Or, When Not to Demand a Writing Paycheck

Marketing Yourself, Final Step: Gaining a Presence on Popular Channels

1. Live Video Streaming 2. Social Media Networking: Facebook Groups, Twitter Chats

Final Thoughts Endnotes

I. Starting Grounds

II. How Online Content Writing Is Taking Over the Marketing World III. The Role of SEO in Online Content Writing & How to Use Keywords IV. How To Adapt Your Writing To & Create The 7 Major Types of Online Content V. Getting Started Making Money & Marketing Yourself as a Copywriter

Appendix

SEO/Content Marketing Blogs & Resources to Follow

SEO & Content Creation/Marketing Tool List Copywriting & SEO Help Headline Creation Tools Content Auditing Resources Social Media Tools/Resources Visual Tools Writing Jobs/Growth Resources

My Facebook Group, Learn Online Writing Hiring at Express Writers Freelance Job Sites

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