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Index
Title Page Copyright Page Foreword Introduction
YOU DO WANT MORE MONEY, DON’T YOU? THE RECIPE FOUR FALSE THEORIES ABOUT JEWISH BUSINESS SUCCESS THE TRUE EXPLANATION FOR JEWISH SUCCESS IN BUSINESS AND MONEY MATTERS KNOWING HOW THE WORLD REALLY WORKS SUCCESS REQUIRES LEARNING AND PRACTICE WHAT MADE ME WRITE THIS BOOK
The First Commandment - Believe in the Dignity and Morality of Business
FEEL VIRTUOUS, GROW WEALTHY MONEY IS HOLY, AND HOLIDAYS ARE LINKED TO MONEY JEWS BECAME BANKERS TO HELP OTHERS, NOT AS A LAST RESORT GOLD IS GOOD: GOD SAID SO “CHARITY IS GOOD; BUSINESS IS SELFISH”—A POPULAR MISCONCEPTION YOU CAN’T EARN AN HONEST LIVING WITHOUT PLEASING OTHERS HOW WE ARE ALL PERSUADED THAT BUSINESS IS EVIL HOW WE ARE TAUGHT THAT BUSINESS IS BAD, FROM EARLY EDUCATION MOVIES AND TELEVISION CONSPIRE TO MAKE YOU POOR WE CAN’T HELP BELIEVING SOME OF WHAT PEOPLE TELL US MANY PEOPLE BELIEVE THAT BUSINESS IS INHERENTLY BAD POPULAR CULTURE SUPPORTS IMMORAL “LOVE”: MONEY IS BAD, BUT SEX IS GOOD? HUMANS ARE NOT JUST “SMART ANIMALS” EVEN BUSINESS PROFESSIONALS THEMSELVES HAVE GIVEN UP THE FIGHT HOW STARBUCKS DOES GOOD WORKS—EVERY DAY BAIN CONSULTANTS CAN TRANSFER TO “MORALLY UPLIFTING” WORK MOST PEOPLE WORK “IN BUSINESS”—AND THERE’S NOTHING WRONG WITH THAT!
The Second Commandment - Extend the Network of Your Connectedness to Many People
HOW TO BUILD RELATIONSHIPS? LEARN FROM YOUR PARENTS STAY CONNECTED TO OTHERS: YOU’LL BE HAPPIER AND LIVE LONGER FRIENDSHIPS LEAD TO WEALTH, RATHER THAN THE REVERSE FIND OPPORTUNITIES TO MAKE MANY FRIENDS FORGE FRIENDSHIPS BY CREATING ONGOING OBLIGATIONS MURDER AND THE CITY—HOW ONLY CROWDS OF PEOPLE CAN CREATE WEALTH IMPROVING CONNECTIONS ENHANCES WEALTH CREATION HELPING OTHERS IMPROVE THEIR LIVES HELPS YOU IMPROVE YOUR OWN LIFE DON’T BE A “WAGE SLAVE”—BE IN BUSINESS FOR YOURSELF BE PROUD OF AND LET PEOPLE KNOW WHAT YOU DO CHOOSE YOUR FRIENDS AND CUSTOMERS CAREFULLY SERVICE DOESN’T MEAN SERVILITY LOVING OTHERS, NOT JUST YOURSELF TO LEARN HOW TO SERVE, LEARN HOW TO BE SERVED THE POWER OF PREDICTABILITY IN MAINTAINING RELATIONSHIPS
The Third Commandment - Get to Know Yourself
RECOGNIZE THE IMPORTANCE OF BUSINESS SKILLS IN EVERY PROFESSION WHY YOU ARE SO IMPORTANT IN DETERMINING YOUR OWN SUCCESS HELPING YOUR WISE IMPULSE DOMINATE YOUR SELF DESTRUCTIVE IMPULSE LISTEN TO YOUR CONSCIENCE TO THINE OWN SELF BE TRUE UNDERSTAND WHAT REALLY MOTIVATES PEOPLE RECOGNIZE THE DIFFERENCE BETWEEN PHYSICAL AND SPIRITUAL CHARACTERISTICS AND NEEDS BALANCING ALL FOUR MOTIVATORS TO ACHIEVE MAXIMUM SUCCESS IN ALL ASPECTS OF YOUR LIFE ACKNOWLEDGE YOUR NEGATIVE ATTRIBUTES
The Fourth Commandment - Do Not Pursue Perfection
DON’T BLAME “BUSINESS” BECAUSE OF A FEW UNETHICAL BUSINESSPEOPLE WHY IS BUSINESS EXCORIATED WHEN OTHER PROFESSIONS ARE EXCUSED? THE “ROBBER BARONS” WEREN’T EVIL: THEY CREATED GOOD, TOO WHEN YOU TAKE LUXURIES FOR GRANTED, THINGS MUST BE PRETTY GOOD HOW “ETHICAL CAPITALISM” DIFFERS FROM ORDINARY, EVERYDAY CAPITALISM THERE’S ONLY ONE WAY THAT ETHICAL CAPITALISM WORKS THE FOUR FAMOUS ALLEGATIONS AGAINST BUSINESS INSTEAD OF PERFECTION—THE NEXT BEST THING THE CIVILIZING EFFECT OF BUSINESS
The Fifth Commandment - Lead Consistently and Constantly
WHAT LEADERSHIP TRAINING IS NOT BE READY TO STEP INTO LEADERSHIP HOW JUDAISM DEFINES “LEADERSHIP” BECOMING A LEADER LEARN TO FOLLOW IF YOU WANT TO LEARN TO LEAD MAINTAIN A CLEAR VISION OF YOUR GOAL CONFRONTATION IS OFTEN NECESSARY LEADERSHIP REQUIRES MASTERY OF BOTH FAITH AND FACTS USING THE POWER OF PRAYER TO ENHANCE YOUR FAITH AND TO IMPROVE YOUR BUSINESS SUCCESS MAINTAINING BALANCE USE BODY LANGUAGE TO LOOK LIKE A LEADER CONTROL YOUR PHYSICAL MOVEMENTS TO SHOW SELF ASSURANCE LEARN TO GIVE PRESENTATIONS WITHOUT NOTES ADOPT A “MASK OF COMMAND”
The Sixth Commandment - Constantly Change the Changeable While Steadfastly ...
THE JEWISH STAR SHOWS HOW TO BALANCE CHANGE WITH A FIXED FRAME OF REFERENCE INNOVATION AND CHANGE ARE A NECESSARY EVOLUTION INCREMENTAL CHANGE IS EASIER TO ACCEPT MAKE CHANGES GRADUALLY WHENEVER POSSIBLE IN CONTRAST TO OTHER CULTURES, JUDAISM EMBRACES CHANGE INTEGRATING CHANGE AND THE UNCHANGEABLE INTO YOUR LIFE THE MORE THINGS CHANGE, THE MORE YOU MUST DEPEND ON THINGS THAT NEVER CHANGE SOME THINGS SHOULD NEVER CHANGE: PROFIT IS A CORE VALUE EVALUATING WHEN CHANGE IS NECESSARY BECAUSE OF NEW CIRCUMSTANCES CHANGE DOES NOT ALWAYS MEAN CHANGE THE REALITY OF CHANGE IS DEPICTED MORE ACCURATELY BY A VIDEO THAN BY A SNAPSHOT
The Seventh Commandment - Learn to Foretell the Future
RECOGNIZE WHEN EXTERNAL EVENTS WILL AFFECT YOUR BUSINESS OR LIFE INTERPRET EVENTS WITHOUT EMOTION LEARN TO SEE CLUES IN THE PRESENT THAT FORESHADOW THE FUTURE LOOK BACKWARD TO SEE FORWARD KEEP IN MIND THE PATTERNS OF TIME HOW TO USE THE CYCLES OF LIFE TO DETERMINE OTHER TRENDS CONSECRATING TIME FOR FORECASTING HOW TO DERIVE THE MOST BENEFIT FROM YOUR QUIET FORECASTING TIME GOAL SETTING IS SEEING THE FUTURE
The Eighth Commandment - Know Your Money
WHAT IS MONEY? THE JEWISH PERCEPTION OF MONEY THE USE OF MONEY INVOLVES TRUST MONEY IS INTANGIBLE: IT DEPENDS ON REPUTATION A WIDESPREAD SYSTEM OF COMMON VALUES PRODUCES WEALTH VALUE: HOW MUCH SOMETHING IS WORTH TO CREATE VALUE, YOU MUST UNDERSTAND VALUE FINANCIAL RECORD KEEPING ON WHICH EVERYONE CAN AGREE HUMAN INTERACTION = WEALTH CALCULATING TOTAL VALUE OF GOODS IN THE TOTAL ECONOMY HOW JEWISH TRADITION ASSESSES THE VALUE OF POSSESSIONS JEWISH TRADITION ESPOUSES THE MOVEMENT OF MONEY
The Ninth Commandment - Act Rich: Give Away 10 Percent of Your After Tax Income
WHY PEOPLE GIVE TO CHARITY—EVEN WHEN IT’S NOT RATIONAL JEWISH TRADITION TEACHES THAT CHARITABLE GIVING BENEFITS THE GIVER DON’T LIVE BEYOND YOUR MEANS; INSTEAD GIVE BEYOND YOUR MEANS GIVING MONEY AWAY MAKES MORE COME BACK TO YOU GIVE MONEY, NOT JUST TO DO GOOD BUT TO DO WELL BEING CHARITABLE MEANS MAKING NEW FRIENDS DONATING IS LIKE INVESTING: IT INCREASES WHAT COMES BACK TO YOU CHARITY FOCUSES YOU OUTSIDE YOURSELF FEEL VIRTUOUS FOR A VERY GOOD REASON FOR GOOD REASON, ADMIRE YOURSELF PEOPLE ARE CREATORS, NOT CONSUMERS, AND GIVERS, NOT TAKERS
The Tenth Commandment - Never Retire
RETIREMENT SHOULD NOT BE A GOAL “WE’RE GOOD UNTIL WE DIE”: LIFE STORIES OF PRODUCTIVE LONGEVITY THE KEY TO LONGEVITY IS CARING FOR OTHERS HEBREW DOESN’T EVEN RECOGNIZE THE CONCEPT OF “RETIREMENT” THE VERY IDEA OF RETIREMENT ERODES THE QUALITY OF PERSEVERANCE THE THREE LIES OF THE RETIREMENT MYTH THE REAL ROLE OF WORK
Epilogue Notes Index
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