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Imperial Library
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Index
Title Page Copyright Page Dedication Introduction 80/20 Rule Accessibility Advance Organizer Aesthetic-Usability Effect Affordance Alignment Archetypes Attractiveness Bias Baby-Face Bias Chunking Classical Conditioning Closure Cognitive Dissonance Color Number of Colors Color Combinations Saturation Symbolism Common Fate Comparison Apples to Apples Single Context Benchmarks Confirmation Consistency Constancy Constraint Control Convergence Cost-Benefit Defensible Space Depth of Processing Development Cycle Requirements Design Development Testing Entry Point Minimal Barriers Points of Prospect Progressive Lures Errors Expectation Effect Exposure Effect Face-ism Ratio Factor of Safety Feedback Loop Fibonacci Sequence Figure-Ground Relationship Fitts’ Law Five Hat Racks Flexibility-Usability Tradeoff Forgiveness Form Follows Function Framing Garbage In—Garbage Out Golden Ratio Good Continuation Gutenberg Diagram Hick’s Law Menus Predatory Behavior Simple Tasks Test Options Martial Arts Device Settings Braking Road Signs Hierarchy Hierarchy of Needs Highlighting General Bold, Italics, and Underlining Typeface Color Inversing Blinking General Bold, Italics, and Underlining Typeface Color Inversing Iconic Representation Immersion Interference Effects Inverted Pyramid Iteration Law of Prägnanz Layering Legibility Size Typeface Contrast Text Blocks Spacing Size Typeface Contrast Textblocks Spacing Life Cycle Introduction Growth Maturity Decline Mapping Mental Model Mimicry Mnemonic Device Modularity Most Average Facial Appearance Effect Normal Distribution Ockham’s Razor Operant Conditioning Orientation Sensitivity Performance Load Performance Versus Preference Picture Superiority Effect Progressive Disclosure Prospect-Refuge Prototyping Proximity Readability Recognition Over Recall Redundancy Rule of Thirds Satisficing Savanna Preference Scaling Fallacy Self-Similarity Serial Position Effects Shaping Signal-to-Noise Ratio Similarity Storytelling Setting Characters Plot Invisibility Mood Movement Structural Forms Symmetry Threat Detection Three-Dimensional Projection Interposition Size Elevation Linear Perspective Texture Gradient Shading Atmospheric Perspective Top-Down Lighting Bias Uncertainty Principle Uniform Connectedness Visibility von Restorff Effect Waist-to-Hip Ratio Wayfinding Weakest Link Index Credits Acknowledgements About the Authors
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