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Index
Cover
Half Title
Also available from Bloomsbury
Title Page
Contents
List of Illustrations
Acknowledgements
List of Abbreviations
Introduction
1 The Emergence of Charity Enterprise
Advertising and promotion
Social depth and the donor market
Print and public relations
Conclusion
2 Consuming Charity
Purchases as donations
Seasonal shop windows
The experience economy
Conclusion
3 Building and Protecting Charity Brands
What’s in a name? The elements of branding
Charitable values and ‘brand personality’
Protecting the brand
Conclusion
4 Policing Fraud: Regulation and Accountability in the Charity Market
Establishing the parameters of legitimacy: the COS and the press
Administration and accountability
Becoming accountable: self-regulation in action
State responsibility versus donor responsibility
Conclusion
5 Aristocratic Fundraising and the Politics of Imperial Humanitarianism
International fundraising and grandees
Accountability, Stafford House and international relief
The politics of humanitarian fundraising
Conclusion
6 Franchise Fundraising: Mansion House Appeals
Social franchising: the future or the past?
Dealing in disasters: Mansion House appeals
Conclusion
Conclusion
Notes
Bibliography
Index
Copyright Page
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