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Index
Cover
Half Title
Publisher Note
Title Page
Copyright Page
Contents
Illustration List
Table List
Illustration List
About the Authors
Preface
Acknowledgements
1 What is research?
2 (Market) Research Methods
3 Planning a project
4 Selecting a sample
5 Quantitative data collection methods
6 Qualitative data collection methods
7 Analysing the data: a quantitative approach
8 Analysing the data: a qualitative approach
9 Writing up, presenting and publishing the results
Index
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