The Business Plan Workbook by Colin Barrow, Paul Barrow -- Read -- Imperial Library of Trantor

Index

Cover Title Page Copyright Contents List of Figures List of Tables Preface How to use the workbook Why prepare a business plan? What backers look out for PHASE ONE Strategy and purpose

Introduction Assignment 1 Coming up with a winning idea for your business plan Assignment 2 Strategy – the big picture Assignment 3 You and your team

PHASE TWO Market research

Introduction Assignment 4 Researching customers Assignment 5 Researching competitors Assignment 6 A plan for market research

PHASE THREE Competitive marketing strategies

Introduction Assignment 7 Products and/or services Assignment 8 Pricing Assignment 9 Advertising and promotion Assignment 10 Place and distribution Assignment 11 People, Process and Physical Environment Assignment 12 Competing online

PHASE FOUR Operations and staffing

Introduction Assignment 13 The selling methods plan Assignment 14 Making, outsourcing and supplies Assignment 15 People and related matters Assignment 16 Legal and regulatory factors Assignment 17 Communication systems

PHASE FIVE Reviewing financing requirements and options

Introduction Assignment 18 The sales forecast Assignment 19 Cash-flow projections Assignment 20 The profit and loss account Assignment 21 The balance sheet Assignment 22 Break-even analysis Assignment 23 Estimating financing requirements Assignment 24 Stress testing your business projections

PHASE SIX Business controls

Introduction Assignment 25 Financial controls Assignment 26 Sales and marketing controls Assignment 27 Other business controls Assignment 28 Planning for growth

PHASE SEVEN Writing up and presenting your business plan

Introduction Assignment 29 Writing up and presenting your business plan

Index of key organizations and resources for business planning Index Backcover

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