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Index
The Ultimate Guide to Selling On Etsy
Contents
A Quick Note
Introduction
About the Authors
Section 1: Foundation Work
Setting Up and Optimizing Your Etsy Shop
Chapter 1
The Anatomy of a Good Etsy Shop
Chapter 2
All About Listings and Search Algorithms
Chapter 3
Product Photography and Listing Images
Chapter 4
Graphics and Design
Chapter 5
How to Price Your Stuff
Chapter 6
Customer Service
Chapter 7
Troubleshooting Your Etsy Account
Section 2: Growing Your Shop
How to Drive Growth: AKA, Marketing
Chapter 8
Branding
Chapter 9
Content and Copywriting
Chapter 10
Marketing Within Etsy
Chapter 11
Email Marketing
Chapter 12
Paying for Ads: Native Etsy Ads and Offsite Ads
Chapter 13
Social Media
Chapter 14
Using Data and Analytics to Increase Your Sales
Section 3: Going Big
Taking Your Shop from Hobby to Business
Chapter 15
The Boring Stuff: Setting Up Your Business
Chapter 16
Expanding and Scaling
Chapter 17
Shipping and Fulfillment
Chapter 18
Supply Chain and Product Quality
Chapter 19
Selling through Your Own Site—Pattern by Etsy
Chapter 20
Etsy vs. Other Ecommerce Platforms
Get Out There and ETSY!
*slaps you on the butt*
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