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Imperial Library
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Index
Frontispiece
Title Page
Copyright
Dedication
Contents
Preface
Acknowledgments
Introduction: Demagogue for President
Part One: Trump and the Distrusting Electorate
Chapter 1. “I don’t, frankly, have time for total political correctness.”: Ad Populum
Chapter 2. “It’s going to be like this. . . . I’m going to continue to attack the press.”: Ad Baculum
Chapter 3. “You could have a Trojan horse situation. You could—this could be the ultimate Trojan horse.”: Reification
Chapter 4. “Now, the poor guy. You gotta see this guy.”: Ad Hominem
Chapter 5. “I’m not saying that he conspired; I’m just saying that it was all over the place.”: Paralipsis
Chapter 6. “I am ‘America First.’ So, I like the expression. I’m ‘America First.’”: American Exceptionalism
Part Two: Trump and the Polarized Electorate
Chapter 7. “I could stand in the middle of Fifth Avenue and shoot somebody and I wouldn’t lose voters.”: Ad Populum
Chapter 8. “Low-Energy Jeb!”: Ad Hominem
Chapter 9. “I didn’t tweet; I retweeted somebody that was supposedly an expert. Am I gonna check every statistic? All it was is a retweet. And it wasn’t from me.”: Paralipsis
Chapter 10. “If she gets to pick her judges, nothing you can do, folks. Although the Second Amendment, people, maybe there is. I don’t know.”: Ad Baculum
Chapter 11. “‘Oh, shut up, silly woman,’ said the reptile with a grin. ‘ You knew damn well I was a snake before you took me in.’”: Reification
Chapter 12. “Drain the Swamp.”: American Exceptionalism
Part Three: Trump and the Frustrated Electorate
Chapter 13. “Yeah, ‘lock her up’ is right. No.”: Ad Baculum
Chapter 14. “Russia, if you’re listening . . .”: Paralipsis
Chapter 15. “You know the story. It’s ‘Crooked Hillary.’ She’s as crooked as they come.”: Ad Hominem
Chapter 16. “You’ve called women you don’t like ‘fat pigs, dogs, slobs, and disgusting animals.’ . . . How will you answer the charge from Hillary Clinton . . . that you are part of the war on women?”: Reification
Chapter 17. “It is so nice that the shackles have been taken off me and I can now fight for America the way I want to.”: Ad Populum
Chapter 18. “I. Am. Your. Voice!”: American Exceptionalism
Conclusion: Controlling the Uncontrollable Leader
Appendix: Chronological List of Trump’s Rallies Mentioned In Text
Glossary of Rhetorical Terms
Notes
Index
Back Cover
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