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Index
Title Page
Contents
Copyright
Dedication
Frontispiece
Preface
Author’s Note
Leadership
Corporate Financial Reporting
Entrepreneurial Management
Managerial Accounting
Business Finance
Marketing
Operations Management
Strategic Human Resource Management
Business Negotiations
Strategy
Business Ethics
Entrepreneurial Finance
Judgment and Decision Making
The General Manager’s Role
Strategic Thinking
Creativity and Innovation
Startup Marketing Essentials
Performance and Incentives
Global Management
Putting It All Together
Closing Thoughts
References
Acknowledgments
About the Author
Connect with HMH
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