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Index
Cover
Table of Contents
Title Page
Introduction
Part I: Becoming an Entrepreneur
Chapter 1: Is Small Business for You?
Chapter 2: Laying Your Personal Financial Foundation
Chapter 3: Finding Your Niche
Chapter 4: First Things First: Crafting Your Business Plan
Chapter 5: Making Financing, Ownership, and Organizational Decisions
Part II: Buying an Existing Business
Chapter 6: Exploring Buying a Business
Chapter 7: Finding the Right Business to Buy
Chapter 8: Evaluating a Business to Buy
Chapter 9: Negotiating Terms and Sealing the Deal
Part III: Running a Successful Small Business
Chapter 10: The Owner's Responsibilities in the Start-Up and Beyond
Chapter 11: Marketing: Products, Pricing, Distribution, Promotion, and Sales
Chapter 12: Tapping Technology
Chapter 13: Keeping Your Customers Loyal
Chapter 14: Managing Profitability and Cash
Chapter 15: Learning from the Experiences of Others
Part IV: Keeping Your Business in Business
Chapter 16: Finding and Keeping Superstar Employees
Chapter 17: Providing Employee Benefits
Chapter 18: Handling Regulatory and Legal Issues
Chapter 19: Mastering Small-Business Taxes
Chapter 20: Cultivating a Growing Business
Part V: The Part of Tens
Chapter 21: Ten Mistakes You Don't Want to Make
Chapter 22: Ten Tips for Small-Business Success
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