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Index
Cover
Title Page
Copyright
Contents
About the Author
Acknowledgments
Contributors
Introduction
PHOTOGRAPHIC GEAR
Mistake 1: Bargain Shopping for Expensive Gear
Mistake 2: Spending a Lot for the Most Automatic Features
Mistake 3: Expecting an Expensive Camera to Last for Life
Mistake 4: Mortgaging Your Home to Outfit Your Photo Studio
Mistake 5: Skipping the Tripod with an Image Stabilization Lens
Mistake 6: Choosing Megapixels Over Sensor Size
Mistake 7: Regarding Mirrorless Cameras as a Passing Fad
Mistake 8: Purchasing a Lens/Camera “Kit” to Save Money
Mistake 9: Choosing Zooms Instead of Prime Lenses
Mistake 10: Buying Only OEM Lenses
Mistake 11: Using Fisheye Lenses Only for Gimmicky Shots
Mistake 12: Using Only Pro Gear Bags
Mistake 13: Shooting 100% in Manual Mode
Mistake 14: Demanding Sharp Focus from Corner to Corner
Mistake 15: Depending on the Camera’s Auto White Balance
Mistake 16: Shooting JPEGs to Save Card Space
Mistake 17: Avoiding High ISO Settings in Fear of Noise
Mistake 18: Seeking Camera Repairs for Exposure Issues
LIGHTING AND EXPOSURE
Mistake 19: Letting the Camera Set the Exposure
Mistake 20: Thinking Handheld Light Meters Are No Longer Needed
Mistake 21: Avoiding Shoots in the Midday Sun
Mistake 22: Boosting Exposure for Brighter LCD Previews
Mistake 23: Distancing the Light Source for Softer Shadows
Mistake 24: Assuming Strobes Are the Only Pro Option
Mistake 25: Using Built-in Flash to Light a Dark Subject
BACKGROUNDS AND SETUPS
Mistake 26: Booking Too Many Studio Sessions
Mistake 27: Putting the Subject 2+ Feet From the Background to Avoid Shadows
Mistake 28: Using Huge Backgrounds
Mistake 29: Shooting on Brightly Colored Backdrops
Mistake 30: Using a Grove of Trees to Provide a Lush Background Behind a Family
Mistake 31: Using Sky to Frame the Heads of an Outdoor Group
Mistake 32: Shooting on White Backgrounds
Mistake 33: Shooting on Black Backgrounds
Mistake 34: Eliminating the Foreground
Mistake 35: Reducing the Perspective
Mistake 36: Shooting on Railroad Tracks
POSING AND SHOOTING
Mistake 37: Thinking Technical Ability Outweighs Creativity
Mistake 38: Thinking You Must Have an Assistant
Mistake 39: Never Using Posing Stools and Tables
Mistake 40: Skipping Formal Poses for Groups
Mistake 41: Not Chatting During a Session
Mistake 42: Placing the Camera on Its Backside to Change Lenses
Mistake 43: Setting Down Your Camera Wherever It’s Easy to Grab
Mistake 44: Keeping the Strap Attached to the Camera
Mistake 45: Composing with the LCD Screen
Mistake 46: Supporting the Camera Improperly When Handholding
Mistake 47: Letting Clients Pick Their Own Outfits
Mistake 48: Using Only “Safe” Clothing Colors
Mistake 49: Fixing Stray Hairs in Postproduction
Mistake 50: Focusing on the Middle of the Face
Mistake 51: Always Scrapping Blurry Images
Mistake 52: Skipping Creative Wedding Shots to Save Time
Mistake 53: Putting the Camera Right in Front of the Subject
Mistake 54: Failing to Explore Different Angles
Mistake 55: Overlooking the Details
Mistake 56: Keeping the Group Too Close
Mistake 57: Having Everyone Look at the Camera
Mistake 58: Using the “Group Clutch” Pose to Show Unity
Mistake 59: Shooting the Smooshy Part of the Kiss
Mistake 60: Pressing the Flesh Too Tightly
Mistake 61: Cropping at the Joint
Mistake 62: Insisting That Everyone Smiles
Mistake 63: Not Accounting for the Moving Subject’s Direction
Mistake 64: Shooting Only What the Client Requests
Mistake 65: Wrapping Up the Session Too Soon
Mistake 66: Not Controlling the Proportions
Mistake 67: Dismissing the Old-Fashioned Rule of Thirds
Mistake 68: Centering Your Subject
POSTPROCESSING
Mistake 69: Cropping Tightly in the Camera
Mistake 70: Thinking That Lightroom Is More “Professional” Than Photoshop
Mistake 71: Using Inefficient Image Selection
Mistake 72: Overlooking New Software Options
Mistake 73: Not Standardizing Your Workflow
Mistake 74: Trying to Sharpen Blurry Images
Mistake 75: Removing All Blemishes
Mistake 76: Offering Digital Weight-Loss Miracles
Mistake 77: Cranking Up the Clarity Setting
Mistake 78: Adding Texture to a Portrait
Mistake 79: Always Doing Your Own Retouching
Mistake 80: Using Plugins, Actions, and Filters
Mistake 81: Making Poor Cropping Choices
BUSINESS AND ETHICS
Mistake 82: Being Afraid to “Bother” Other Pros
Mistake 83: Being Afraid to “Copy” Inspirational Images
Mistake 84: Failing to Offer Videography Services
Mistake 85: Going Overboard with One Technique
Mistake 86: Not Taking Candid Images
Mistake 87: Overlooking Opportunities in School and Sports Photography
Mistake 88: Overlooking Kids Special Needs
Mistake 89: Being “Honest” by Skipping Postproduction Entirely
Mistake 90: Doing Only What You Know You’re Good at Doing
Mistake 91: Accepting Work Without a Signed Contract
Mistake 92: Not Getting a Signed Release
Mistake 93: Posting Your Images on Free Sites
Mistake 94: Posting Too Many Photos
Mistake 95: Using a Confusing E-mail Address
Mistake 96: Publishing Prices on Your Web Site
Mistake 97: Not Doing Consultations and Sales in Person
Mistake 98: Letting Customers Print Their Own Images
Mistake 99: Not Joining Professional Organizations
Mistake 100: Using Big-Box Printers Instead of a Pro Lab
Mistake 101: Picking a “Clever” Name for Your Business
Bonus Section!: CLASSIC PHOTOGRAPHIC STANDARDS
1. Ever on Your Mind
2. The Rule of Thirds
3. Leading Lines
4. Frame Your Shot
5. Sunny 16 Rule
6. Catchlights
7. Reciprocal Rule
8. Uneven Rule
9. Tell a Story
10. Dutch Tilt
11. Negative Space
12. Break the Rules
Index
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