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Index
FISHER INVESTMENTS PRESS
Title Page
Copyright Page
Acknowledgments
Introduction
Reduce Your Error Rate . . . If You Can
Debunkery 101
Standing Convention on Its Head
Misperceptions on Parade
PART 1 - BASIC BUNK TO MAKE YOU BROKE
BUNK 1 - BONDS ARE SAFER THAN STOCKS
Bonds Can Be Negative, Too
Given Just a Bit of Time
Inflation’s Bite
BUNK 2 - WELL-RESTED INVESTORS ARE BETTER INVESTORS
Are You So Sure Stocks Are the Problem?
Investing Is a Probabilities Game
BUNK 3 - RETIREES MUST BE CONSERVATIVE
Longer Lives, Longer Time Horizons
Aged Poverty Is Cruel!
BUNK 4 - AGE EQUALS ASSET ALLOCATION
Is Age All That Matters?
Determining Your Benchmark—Three Things
BUNK 5 - YOU SHOULD EXPECT AVERAGE RETURNS
Normal Returns Are Extreme
BUNK 6 - “CAPITAL PRESERVATION AND GROWTH” IS POSSIBLE!
True Capital Preservation as a Goal Is Very Rare
BUNK 7 - TRUST YOUR GUT
Selective Memory and Other Messy Biases
Losses Feel Worse Than Gains Feel Good
BUNK 8 - ONE BIG BEAR AND YOU’RE DONE
Big Bear Markets Mean a Big Bull Bounce
Fooled by Averages
BUNK 9 - MAKE SURE IT’S A BULL BEFORE DIVING IN
A Classic V
BUNK 10 - GROWTH IS BEST FOR ALL TIME. NO, VALUE. NO, SMALL CAPS
Chasing Heat
Supply and Demand (and Investment Bankers)
BUNK 11 - A GOOD CON ARTIST IS HARD TO SPOT
Heed These Five Signs
Custody Is the Number One Sign
PART 2 - WALL STREET “WISDOM”
BUNK 12 - STOP-LOSSES STOP LOSSES!
How Do They “Work”?
Pick a Level, Any Level
BUNK 13 - COVERED CALLS . . . GOTCHA COVERED
Covered Calls Are Just Like Naked Puts?
BUNK 14 - DOLLAR COST AVERAGING—LOWER RISK, BETTER RETURNS
DCA—A Fee Bonanza
BUNK 15 - VARIABLE ANNUITIES ARE ALL UPSIDE, NO DOWNSIDE
Two Basic Types
Big Fees and Tax Trauma
BUNK 16 - EQUITY-INDEXED ANNUITIES—BETTER THAN NORMAL ANNUITIES
The First Pitch
The Second Pitch
BUNK 17 - PASSIVE INVESTING IS EASY
Passive Is (NOT) Easy
If Passive Were Easy, People Would Do It
Other People Are Like That! Not Me . . .
BUNK 18 - DO BETTER WITH MUTUAL FUNDS BY SENDING YOUR SPOUSE ON A SHOPPING SPREE
“Cheap” Can Be Relative
BUNK 19 - BETA MEASURES RISK
Past Performance Is Never Indicative of Future Results
Categories That Fall Most Bounce Most
BUNK 20 - EQUITY RISK PREMIUMS—FORECASTING FUTURE RETURNS WITH EASE
Long-Distant Future Supply
Meager Assumptions
BUNK 21 - WHEN THE VIX IS HIGH, IT’S TIME TO BUY
Coincident Plus Relative Equal Useless
Useless . . . But Also Inconsistent!
BUNK 22 - BE CONFIDENT ON CONSUMER CONFIDENCE
Confidence Is Coincident
Not Contrarian Either. Just Useless.
BUNK 23 - ALL HAIL THE MIGHTY DOW!
What’s So Wrong With the Dow?
Price-Weighted Insanity
Stock Splits and Splitting Headaches
PART 3 - “EVERYONE KNOWS”
BUNK 24 - SO GOES JANUARY
Cognitive Errors Galore
Check the Box
BUNK 25 - SELL IN MAY
Sell in May . . . When? And Then What?
BUNK 26 - LOW P/ES MEAN LOW RISK
Fear of Heights
Two Moving Parts to a P/E
BUNK 27 - A STRONG DOLLAR IS SUPER
Dollar Dilemma
Put the Dollar in a Box
Where’s the Zigzag?
BUNK 28 - DON’T FIGHT THE FED
A Monetary Phenomenon
Exit Jitters
BUNK 29 - INTEREST PAYS DIVIDENDS
Homegrown Dividends
BUNK 30 - BUY A 5% CD FOR 5% CASH FLOW—EASY!
The Silent Killer
BUNK 31 - BABY BOOMERS RETIRE, WORLD ENDS, ETC.
Boomers Have a Long Time Horizon
Bankrupting Social Security
Can’t Stop Capital Markets
BUNK 32 - CONCENTRATE TO BUILD WEALTH
Taking Stock in Your Employer
The Road More Traveled
Nuts and Bolts and Insider Trading
Not Gone, Just Down Big
PART 4 - HISTORY LESSONS
BUNK 33 - PRAY FOR BUDGET SURPLUSES
If Everyone Believes It, Ask If It’s True
Stupid Government Debt and Velocity
BUNK 34 - HIGH UNEMPLOYMENT IS A KILLER
Unemployment Up, Stocks Up Too?
Dropping Unemployment Lags the Economy
BUNK 35 - WITH GOLD, YOU’RE GOLDEN
Booms and Busts—But Mostly Busts
Timing Pros Only, Please
BUNK 36 - STOCKS LOVE LOWER TAXES
Cap Gains—A Tax on Selling?
Cap Gains Changes and Impacts
It’s Only Half the Issue
BUNK 37 - OIL AND STOCKS SEESAW
A Dollar Spent Is a Dollar Spent
Long Term—No Correlation
Short-Lived Correlation
Supply and Demand
BUNK 38 - SWINE FLU, SARS, EBOLA, AND OTHER VIRAL DISASTERS MAKE MARKETS SICK
No Fear of Swine (or Any Other) Flu
BUNK 39 - CONSUMERS ARE KING
The Big Decline Wasn’t Consumers
Consumer Spending Is Stable
BUNK 40 - PRESIDENTIAL TERM CYCLES ARE STOCK MARKET VOODOO
Predictable Patterns and Fundamental Drivers
Lazy Legislators Mean Happy Markets
BUNK 41 - MY POLITICAL PARTY IS BEST FOR STOCKS
Party Can Matter—At Certain Times
A Perverse Inverse
BUNK 42 - STOCK RETURNS ARE TOO HIGH AND MUST FALL
Scary Scaling
PART 5 - IT’S A GREAT BIG WORLD!
BUNK 43 - FOREIGN STOCKS JUST FEEL SO . . . FOREIGN
US and Non-US Stocks—More Correlated Than You Think
BUNK 44 - WHO NEEDS FOREIGN?
US and Non-US Trade Leadership—Irregularly
Opportunities to Manage Risk
BUNK 45 - BIG DEBT IS NATIONAL DEATH
A Long History of Big Debt
Bigger Debt Abroad!
BUNK 46 - AMERICA CAN’T HANDLE ITS DEBT
Low Interest Rates Lower Costs
BUNK 47 - INDEBTED TO CHINA
Investors Don’t Invest Out of Charity
BUNK 48 - TRADE DEFICITS MAKE DEFICIENT MARKETS
You Are Your Own Trade Deficit
Scale It to See It
Which Country Would You Rather Be?
BUNK 49 - GDP MAKES STOCKS GROW
Stocks Move First—Up or Down
Huge Growth—Wildly Variable Returns
BUNK 50 - TERRORISM TERRORIZES STOCKS
Markets Globally Are Resilient
History Shows Stocks Don’t Scare
NOTES
ABOUT THE AUTHORS
INDEX
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