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Index
COVER PAGE
TITLE PAGE
COPYRIGHT PAGE
TABLE OF CONTENTS
INTRODUCTION
WELCOME TO THE REAL WORLD
HOW TO USE THIS BOOK
MEET YOUR COACHES AND RESUME WRITERS
PART I – PREPARATION AND MESSAGING
CHAPTER 1: THINGS TO KNOW ABOUT YOUR JOB SEARCH AS A RECENT COLLEGE GRADUATE
JOB SEARCH METHODS
YOUR JOB SEARCH ARSENAL: CONSIDERATIONS, TOOLS, AND TACTICS
CLEAN UP ALL SOCIAL MEDIA BEFORE STARTING A JOB SEARCH
WHAT EMPLOYERS LOOK FOR AND DISCOVER ON SOCIAL MEDIA
HOW IMPORTANT IS YOUR GPA WHEN SEARCHING FOR A JOB?
HOW IMPORTANT TO YOUR CAREER IS YOUR FIRST JOB AFTER COLLEGE?
WHAT EMPLOYERS ARE LOOKING FOR WHEN HIRING NEW COLLEGE GRADUATES
WHO HIRES NEW COLLEGE GRADUATES?
COMMON JOB SEARCH MISTAKES OF RECENT COLLEGE GRADUATES
A GAP YEAR AND YOUR JOB SEARCH
DEALING WITH A CRIMINAL RECORD
THE PSYCHOLOGY OF PERSUASION AND YOUR JOB SEARCH
GETTING OFF TO A SUCCESSFUL START
CHAPTER 2: ESSENTIAL JOB SEARCH TOPICS AND TOOLS
JOB SKILLS, PROFESSIONAL QUALITIES, AND CHARACTER TRAITS
UNDERSTANDING THE EMPLOYER’S MINDSET
KNOWING WHAT AN EMPLOYER WANTS IN AN OPEN POSITION
MATCHING EXPERIENCE AND “WORD CLOUDS”
ACCOMPLISHMENTS
SUCCESS STORIES
PERSONAL BRANDING
ELEVATOR SPEECH
BUSINESS CARDS
CHAPTER 3: IMPACTFUL RESUMES
WHAT A RESUME IS NOT
SO, WHAT IS A RESUME?
TIME IS OF THE ESSENCE
YOUR RESUME IS YOUR MARKETING BROCHURE
USE OF KEYWORDS
RESUME FORMATS
PARTS OF A RESUME
USE OF RECOMMENDATIONS ON A RESUME
HIGHLIGHTING A UNIQUE QUALIFICATION OR ACHIEVEMENT ON YOUR RESUME
INFORMATION NOT TO BE INCLUDED ON A RESUME
TESTING THE IMPACT OF YOUR RESUME
ATTACHING YOUR RESUME TO YOUR ONLINE PROFILE
INFOGRAPHIC RESUME
CREATING YOUR OWN RESUME
RESUME CHECKLIST
CHAPTER 4: LINKEDIN
USE OF KEYWORDS
YOUR LINKEDIN PROFILE-SECTIONS
INTRODUCING LINKEDIN OPTIMIZATION
HOW DOES IT WORK . . . HOW DOES AN HR RECRUITER USE LINKEDIN TO FIND CANDIDATES?
THE GOAL OF OPTIMIZATION
KEYWORD LOCATION
KEYWORD STUFFING
COMPLETENESS
CONNECTIONS
COMPELLING
JOB ALERTS
THE OPEN CANDIDATES FEATURE ON LINKEDIN
MEASURING THE EFFECTIVENESS OF YOUR LINKEDIN PROFILE
WHAT DO YOU DO WITH YOUR LINKEDIN PROFILE AFTER YOU GET A JOB?
KEEP YOUR PROFILE CURRENT
SAMPLE OF AN OPTIMIZED COLLEGE GRADUATE LINKEDIN PROFILE
CHAPTER 5: COVER LETTERS AND OTHER WRITTEN COMMUNICATIONS
TYPES OF COVER LETTERS
THE COVER LETTER SUCCESS FORMULA
ADDING A P.S. (POST SCRIPT)
THANK-YOU LETTERS
THANK YOU LETTER WHEN YOU ARE NOT SELECTED FOR THE JOB
EMAIL FOLLOW-UP LETTERS
SOMETHING TO THINK ABOUT
ANOTHER IDEA
SOME FINAL WORDS ABOUT WRITTEN COMMUNICATIONS
SHIFTING GEARS
PART II – GENERATING JOB LEADS
CHAPTER 6: ON-CAMPUS CAREER FAIRS
GET MENTALLY PREPARED
USE OF RESUMES AND BUSINESS CARDS
ELEVATOR SPEECH
DO YOUR RESEARCH
DRESS APPROPRIATELY
GET A PORTFOLIO AND TAKE NOTES
HIT THE “B” LIST FIRST TO WARM UP
WHAT CAREER FAIR COMPANY REPRESENTATIVES LOOK FOR
CHAPTER 7: PROFESSIONAL NETWORKING
DEFINING WHAT NETWORKING IS
WHY NETWORKING IS SO EFFECTIVE IN A JOB SEARCH
EMBRACE A NETWORKING MENTALITY
TYPES OF NETWORKS
WHO TO NETWORK WITH AS A RECENT COLLEGE GRADUATE
FEAR OF NETWORKING
NETWORKING AND THE USE OF LINKEDIN
SPREADING THE WORD – NETWORKING FOR A JOB AS A RECENT COLLEGE GRADUATE
ALUMNI ASSOCIATIONS
PROFESSIONAL ASSOCIATIONS
ASSOCIATION/INDUSTRY CONFERENCES
ASSOCIATIONS – LOCAL CHAPTERS
ICEBREAKER QUESTIONS FOR CONFERENCES AND EVENTS
GOALS OF THE NETWORKING CONVERSATION
FACE-TO-FACE NETWORKING AS AN INTROVERT
CHAPTER 8: SOCIAL MEDIA: TWITTER AND FACEBOOK
TWITTER
FACEBOOK
CHAPTER 9: PROACTIVELY MARKETING YOUR COLLEGIATE CREDENTIALS
INTRODUCTION TO THE DIRECT APPROACH
THE WORK
DETERMINE YOUR TARGET EMPLOYERS
IDENTIFY THE TALENT ACQUISITION PROFESSIONAL AND THE HIRING EXECUTIVE
RESEARCH EMAIL ADDRESSES
USING THE TELEPHONE
THE POSITIVE IMPACT OF USING THE PHONE
EXCUSES FOR NOT USING THE PHONE IN A JOB SEARCH
PHONE ZONE
PHONE PHEAR: THE PRE-GAME JITTERS
WHO TO CONTACT
THE MARKETING CALL SCRIPT
RESPONSES TO OBJECTIONS
ASK ONE QUESTION AFTER THE OBJECTION
DEALING WITH REJECTION
HANDLING THE GATEKEEPER
LEAVING A VOICEMAIL MESSAGE
EMAIL MARKETING YOUR COLLEGIATE CREDENTIALS
SENDING YOUR MARKETING EMAIL
EMAIL MARKETING THROUGH LINKEDIN
FOLLOW-UP CALLS
DRIP EMAIL MARKETING
THE RESEARCH INTERVIEW
USING VIDEOS OR YOUTUBE AS A PART OF YOUR MESSAGING
WHEN ALL ELSE FAILS
HOW TO HONESTLY MEASURE YOUR PROGRESS
PART III – INTERVIEWING AND MAKING A POSITIVE IMPRESSION
CHAPTER 10: INTERVIEWING
HOW MUCH ARE INTERVIEWS WORTH?
HOW AN EMPLOYER VIEWS AN INTERVIEW
STRATEGY FOR A SUCCESSFUL INTERVIEW
STRATEGY FOR OPENING THE INTERVIEW
FIRST IMPRESSIONS
INTERVIEWS: PROGRESSION
INTERVIEW PREPARATION
INTERVIEW FORMATS
PRACTICE (MOCK) INTERVIEWS
ANSWERING TRADITIONAL INTERVIEW QUESTIONS: THE UPAC METHOD ™
TELEPHONE INTERVIEW
THE UNANNOUNCED TELEPHONE INTERVIEW
WEBCAM OR SKYPE INTERVIEW
SCREENING INTERVIEW CONDUCTED BY A TALENT ACQUISITION PROFESSIONAL
MEAL INTERVIEW
BEHAVIORAL INTERVIEW
PREPARING FOR AND ANSWERING BEHAVIORAL INTERVIEW QUESTIONS
YOUR INTERVIEW WARDROBE
CLOSING THE INTERVIEW
GENERAL INTERVIEWING TIPS
DEBRIEF YOURSELF
WRITE A THANK-YOU LETTER
SECOND AND HOME OFFICE INTERVIEW STRATEGIES
COMMON INTERVIEWING MISTAKES
NOT GETTING THE JOB: HANDLING THE DISAPPOINTMENT
CHAPTER 11: REFERENCES
WHO TO ASK TO BE A REFERENCE
THE UNSOLICITED THIRD-PARTY AFFIRMATION
PART IV – JOB OFFERS AND OTHER IMPORTANT INFORMATION
CHAPTER 12: NEGOTIATING A JOB OFFER
RECEIVING THE OFFER
YOUR NEGOTIATING LEVERAGE
RESEARCH SALARIES
GET BENEFITS INFORMATION
HAVING ANOTHER OFFER
NEGOTIATING OTHER THINGS
NEGOTIATIONS: ESTABLISH A TONE OF COOPERATION AND JUSTIFY YOUR REQUESTS
SILENCE IS GOLDEN
CLOSE NEGOTIATIONS AND REACH AN AGREEMENT
SAMPLE NEGOTIATION SCRIPT
ACCEPTING THE OFFER: BE TIMELY
GET FINAL OFFER IN WRITING
DECLINING AN OFFER OF EMPLOYMENT
CHAPTER 13: STARTING YOUR NEW JOB
HOW TO MAKE A GREAT FIRST IMPRESSION WHEN STARTING YOUR NEW JOB
WHAT YOU WANT TO ACHIEVE IN YOUR FIRST JOB
CHAPTER 14: REQUIRED JOB SEARCH SKILLS FOR LONG-TERM CAREER EMPLOYMENT
THE SEVEN JOB SEARCH SKILLS YOU MUST KNOW
YOUR CAREER . . . YOUR RESPONSIBILITY
CHAPTER 15: MY PERSONAL LETTER TO YOU ABOUT CAREER MANAGEMENT
CHAPTER 16: MORE JOB SEARCH INSIGHTS AND STORIES OF INSPIRATION
PART V – RESUME SAMPLES AND OTHER WRITTEN COMMUNICATIONS
CHAPTER 17: RESUME SAMPLES AND OTHER WRITTEN COMMUNICATIONS
PROVIDED BY YOUR COACHES
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