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Index
Cover Title Page Copyright Contents Author’s Note Introduction Chapter 1: Mastering The Kremlin School of Negotiation
Identifying your negotiation opponent’s goals and motives Who is stronger in negotiations – the lion or the fox? Being the lion in pursuit of your interests Recognising your opponent’s behaviour: four behaviour types, from the ‘teenager’ to the ‘tank’ Regulating tensions around the negotiating table
Chapter 2: Learning to Tell a Compromise From an Unnecessary Concession
Creating a negotiation budget: four key components that affect results Build a magic polygon of interests
Chapter 3: Five Key Techniques that Get Results in Tough Negotiations
Eye contact as a guarantee for success Shielding yourself from ‘need’ and fear Saying ‘no’ without damaging relationships The position of ‘host’ spells success Finding your cause
Chapter 4: Negotiating in Tough Conditions
Protecting yourself from pressure and manipulation Three important measures for controlling your emotions
Chapter 5: Seven Techniques for Reaching Agreements with a Tough Opponent
How to parry small jabs and figure out your opponent’s position Turn battle into co-operation Use connectors to unearth a manipulator’s motives Disputing the right way, without provocation Dodging rudeness A joke and a kind word – guarantees of success with even the most aggressive opponents The ‘humour’ technique
Chapter 6: Gently and Discreetly Change an Opponent’s Point of View
Showing your opponent the benefit of your proposals: a play on contrasts A trusty way of nudging your opponent towards the ‘right’ decision Don’t fall for a quick ‘yes’ The answer to the hardest question To catch something first let it go Do I need to reciprocate gifts?
Chapter 7: Building a Negotiation Roadmap
What governs negotiations? The role of strategy and tactics Building a roadmap and what you will need Some personal impressions on negotiating with international opponents
Sample Answers to Exercises Notes
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