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Index
Contents Copyright Notice Praise for "40 Rules for Internet Business... Dedication "All hard work brings a profit..." Introduction Bonus Audio Interviews Section One: Developing Yourself Rule 1: Know Your Why Rule 2: Excuses are the Fuel of Failure Rule 3: Relationships Trump Knowledge Rule 4: Become a Voracious Consumer of Content Rule 5: Don't Leave Your Family Behind Rule 6: Head in One Direction at a Time Rule 7: Follow the Supermarket Rule Rule 8: Be the Person Everyone Wants to Work For Rule 9: Don't Quit Your Day Job (Too Early) Rule 10: Prepare for Failure: Plan for Success Section Two: Building Your Business Rule 11: Market Selection is a Make or Break Decision Rule 12: Don't Become a Copycat of Someone Else's Business Model Rule 13: Have a Business Model, Not a Business Plan Rule 14: Let Your Customers Develop Your Product Rule 15: Be Unique Rule 16: Begin with a Minimum Viable Business Rule 17: Don't Give Up Equity (Early On) Rule 18: You Don't Need the Perfect Domain Name Rule 19: Use Value-Based Pricing Rule 20: Make Your Launch a Can't Miss Event Section Three: Running Your Business Rule 21: Get Your Finances Right from the Beginning Rule 22: Busyness Is Not Productivity Rule 23: Don't Be an Employee in Your Business Rule 24: Befriend You Customers Rule 25: Not Everyone Needs to Be Your Customer Rule 26: Read before You Sign Rule 27: Measure Your Company's Vital Signs Rule 28: Be Skeptical. Be Aware. Rule 29: Strengthen Your Business’s Weakest Links Rule 30: Fail, Quit, and Regroup. Section Four: Growing Your Business Rule 31: If You Build It, They Won't Come Rule 32: Results-Driven Advertising Rule 33: Go Where the People Are Rule 34: Don't Rely on Social Media, SEO, or the Tech Press to Market Your Business Rule 35: Own Your Customer List Rule 36: Show Credibility with Social Proof Rule 37: Always Be Testing Rule 38: Use the Three Keys of Revenue Growth Rule 39: Turn over Stones Rule 40: You Are Never Finished Final Thoughts Appendix A: Recommended Books and Podcasts Appendix B: 40 Online Business Ideas Thanks Acknowledgements Notes
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