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Index
Cover Page Praise for the Zappos Experience The Zappos Experience Copyright Page Dedication Author’s Note Contents Foreword Acknowledgments 1. ZAPPOS WHAT IS ZAPPOS? PRINCIPLE 1 Serve a Perfect fit
2. IT ALL COMES BACK TO CULTURE 3. CULTURE SHOULD BE A VERB
PRINCIPLE 2 Make It Effortlessly Swift
4. LESS EFFORT, MORE CUSTOMERS 5. THE TICKET TO THE BIG SERVICE DANCE: VELOCITY, KNOWLEDGE, RECOVERY, AND SURPRISE
PRINCIPLE 3 Step into the Personal
6. MORE THAN A WALLET WITH LEGS 7. CONNECTIONS AT ALL LEVELS
PRINCIPLE 4 STRETCH
8. ZAPPOS UNIVERSITY 9. BEYOND SHOES
PRINCIPLE 5 Play to Win
10. PLAY WELL 11. R.O.F.L.
CONCLUSION: ENDINGS, BEGINNINGS, AND YOU NOTES APPENDIX A: SHARING GREAT CALLS APPENDIX B: EXCERPTS FROM ZAPPOS CULTURE BOOKS INDEX ABOUT THE AUTHOR
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