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Index
Cover Page
Praise for the Zappos Experience
The Zappos Experience
Copyright Page
Dedication
Author’s Note
Contents
Foreword
Acknowledgments
1. ZAPPOS WHAT IS ZAPPOS?
PRINCIPLE 1 Serve a Perfect fit
2. IT ALL COMES BACK TO CULTURE
3. CULTURE SHOULD BE A VERB
PRINCIPLE 2 Make It Effortlessly Swift
4. LESS EFFORT, MORE CUSTOMERS
5. THE TICKET TO THE BIG SERVICE DANCE: VELOCITY, KNOWLEDGE, RECOVERY, AND SURPRISE
PRINCIPLE 3 Step into the Personal
6. MORE THAN A WALLET WITH LEGS
7. CONNECTIONS AT ALL LEVELS
PRINCIPLE 4 STRETCH
8. ZAPPOS UNIVERSITY
9. BEYOND SHOES
PRINCIPLE 5 Play to Win
10. PLAY WELL
11. R.O.F.L.
CONCLUSION: ENDINGS, BEGINNINGS, AND YOU
NOTES
APPENDIX A: SHARING GREAT CALLS
APPENDIX B: EXCERPTS FROM ZAPPOS CULTURE BOOKS
INDEX
ABOUT THE AUTHOR
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