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Imperial Library
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Index
Cover Page
Title Page
Copyright Page
Dedication
Contents
Preface
Part One: How to Play the Persuasion Game
Chapter 1: 6 Magic Keys That Control Buyers
Chapter 2: Get Enthusiastic About Your Product
Chapter 3: 12 Magic Keys to Build Credibility
Chapter 4: Creating Buyer Desire by Creating an Obligation
Chapter 5: How Scarcity Motivates Buyers
Chapter 6: Making the Sale With Time Pressure
Chapter 7: The Zen-like Art of Sharing Secrets
Chapter 8: The Power of Association: Tie Your Persuasion Effort to Something Good
Chapter 9: The Power of Consistency
Chapter 10: Bonding: The Magic Key to Persuasion
Chapter 11: Selling to a Committee
Chapter 12: 8 Verbal Persuasion Tools to Control the Buyer
Chapter 13: Exposing and Destroying the HAGS
Part Two: Analyzing the Buyer
Chapter 14: Matchers Versus Mismatchers
Chapter 15: What Motivates the Buyer?
Chapter 16: How the Buyer Decides
Part Three: How to Become a Power Persuader
Chapter 17: Developing Charisma: How to Make Your Buyers Love You!
Chapter 18: 12 Ways to Project an Awesome Charisma
Chapter 19: How You Can Develop a Dynamite Sense of Humor
Chapter 20: You Don’t Need to Forget Another Name
Part Four: Learning Persuasion Techniques
Chapter 21: A Magic Persuasion Technique
Chapter 22: 8 Ways to Persuade an Angry Buyer
Chapter 23: The 8 Reasons Why Buyers Won’t Open Up
Chapter 24: Sales Management and the Power Persuader
Postscript: The Secret of Power Persuasion
Index
About the Author
Products and Services by Roger Dawson
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