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Index
Endorsements Title Page Copyright Dedication “You are one sales letter away from being rich.” Table of Contents Foreword Introduction Secret #1 What Is Copywriting? Secret #2 One Man’s Journey With Sales Copy Secret #3 Without A Strong Why, People Don’t Buy Secret #4 Nobody Cares About You In Your Sales Copy Secret #5 The Most Valuable Skill You’ll Ever Learn Secret #6 The #1 Single Most Important Piece of Sales Copy Ever! Secret #7 It’s NEVER “One Size Fits All” Secret #8 Meet F.R.E.D. (Your Ideal Customer) Secret #9 The Ultimate Bullet Formula Secret #10 What REALLY Sells People (It’s NOT What You Think) Secret #11 Why Good Enough Makes You (and keeps you) Poor! Secret #12 Don’t Reinvent The Wheel—Great Copy Leaves Clues Secret #13 It’s All About Them—Never About You Secret #14 What To Do If You Don’t Have Any Testimonials Yet Secret #15 3 Sales Formulas That Never Fail Secret #16 It’s All Ice Cream, But What Flavor Should I Choose? Secret #17 How To Write An Amazing Sales Letter—FAST Secret #18 How To Write Killer Email Teasers—FAST Secret #19 The Hardest Draft You’ll Ever Write Secret #20 Make ‘Em More Thirsty Secret #21 Love Me; Hate Me. There’s No Money In The Middle Secret #22 “Oh Damn—I Got To Have That!” Secret #23 Put Lipstick On The Pig Secret #24 Should I Join The Dark Side? Secret #25 “Stealth” Closes—The Secret To Selling Without Selling Secret #26 The Hired Gun Secret #27 The Magic Desk Secret #28 The One And Only Purpose of An Online Ad Secret #29 You Can’t Catch Fish Without A Hook Secret #30 Create Your Own Swipe File Secret #31 Polish Your Sales Copy Everything Else You Need To Know About Sales Copywriting Conclusion Copywriting Resources Jim’s Recommended Reading Acknowledgments About the Author This is a FREE Training Web Class. There Are No Costs, But Seats Are Very Limited.
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