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Index
Endorsements
Title Page
Copyright
Dedication
“You are one sales letter away from being rich.”
Table of Contents
Foreword
Introduction
Secret #1 What Is Copywriting?
Secret #2 One Man’s Journey With Sales Copy
Secret #3 Without A Strong Why, People Don’t Buy
Secret #4 Nobody Cares About You In Your Sales Copy
Secret #5 The Most Valuable Skill You’ll Ever Learn
Secret #6 The #1 Single Most Important Piece of Sales Copy Ever!
Secret #7 It’s NEVER “One Size Fits All”
Secret #8 Meet F.R.E.D. (Your Ideal Customer)
Secret #9 The Ultimate Bullet Formula
Secret #10 What REALLY Sells People (It’s NOT What You Think)
Secret #11 Why Good Enough Makes You (and keeps you) Poor!
Secret #12 Don’t Reinvent The Wheel—Great Copy Leaves Clues
Secret #13 It’s All About Them—Never About You
Secret #14 What To Do If You Don’t Have Any Testimonials Yet
Secret #15 3 Sales Formulas That Never Fail
Secret #16 It’s All Ice Cream, But What Flavor Should I Choose?
Secret #17 How To Write An Amazing Sales Letter—FAST
Secret #18 How To Write Killer Email Teasers—FAST
Secret #19 The Hardest Draft You’ll Ever Write
Secret #20 Make ‘Em More Thirsty
Secret #21 Love Me; Hate Me. There’s No Money In The Middle
Secret #22 “Oh Damn—I Got To Have That!”
Secret #23 Put Lipstick On The Pig
Secret #24 Should I Join The Dark Side?
Secret #25 “Stealth” Closes—The Secret To Selling Without Selling
Secret #26 The Hired Gun
Secret #27 The Magic Desk
Secret #28 The One And Only Purpose of An Online Ad
Secret #29 You Can’t Catch Fish Without A Hook
Secret #30 Create Your Own Swipe File
Secret #31 Polish Your Sales Copy
Everything Else You Need To Know About Sales Copywriting
Conclusion
Copywriting Resources
Jim’s Recommended Reading
Acknowledgments
About the Author
This is a FREE Training Web Class. There Are No Costs, But Seats Are Very Limited.
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