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Index
Title Page
Copyright Page
Dedication
Table of Contents
Preface
Introduction
PART 1 - Building Your Community
CHAPTER 1 - The Feed
WHAT’S IN A NAME?
OWN IT
CONTENT CREATION GUIDELINES ACROSS ALL PLATFORMS
CHAPTER 2 - The Audience
THE ROAD TO 100,000 FOLLOWERS ON INSTAGRAM
THE COMMUNITY IS IN THE COMMENTS
BUYING FOLLOWERS AND LIKES
PART 2 - Packaging Your Brand
CHAPTER 3 - The Edge
E IS FOR ENGAGEMENT
A/S/L
BRANDS ONLY LIKE INFLUENCERS WHO HAVE GREAT SKILLS
PRODUCTION MATTERS
CHAPTER 4 - The Press
SO, TELL ME ABOUT YOURSELF
BLOGGER ROUNDUPS
PR MAILING LISTS
BRANDS AND CASTING AGENTS
WHAT IS A PRESS KIT AND WHAT IS A ONE-SHEET?
PART 3 - Monetizing Your Influence
CHAPTER 5 - The Money
THE FIVE FEE FACTORS
NEGOTIATING YOUR COMPENSATION
PASSING ON AN OPPORTUNITY
CHAPTER 6 - The Contract
FTC RULES AND REGULATIONS
CAMPAIGN BRIEF
CHAPTER 7 - The Agent
THE GOOD, THE BAD, AND THE UGLY
FINDING THE ONE
WILL YOU BE MY AGENT?
PART 4 - Planning Your Future
CHAPTER 8 - The Goal
LET’S MAKE IT OFFICIAL
THE COLLABORATION
Conclusion
AND THAT’S ALL SHE WROTE
GLOSSARY
Acknowledgments
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