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(AN ASIDE) IS THIS ANY WAY TO START A BOOK?
ENDNOTES
PREFACE
HIJACKING OUR MINDS
Mental Models
What We See Is What We Think
The Importance of Mental Models
Thinking the Impossible
ENDNOTES
Rethinking IBM's Research Model
Compartmentalization of Business and Personal Life
Domestic Emerging Markets
PART 1: RECOGNIZE THE POWER AND LIMITS OF MENTAL MODELS
CHAPTER 1. OUR MODELS DEFINE OUR WORLD
THE PARALLEL UNIVERSES IN OUR MINDS
Building Our Brains
WHERE "MODELS" COME FROM
Models for the Moment
AVOIDING OBSOLESCENCE
THE CONSEQUENCES OF MODELS
ENDNOTES
Flights of Fancy
Shifting Models
Models That Are Out of Sync with the Times
CHAPTER 2. RUNNING THE MIRACLE MILE
THE POWER OF MODELS
PERILS OF MODELS
Changing the Tune
Making a Segway: The Bumpy Ride to a New Model
THE HUMAN SPIRIT IS INDOMITABLE
ENDNOTES
Place Your Bets
A Wild Ride
PART 2: KEEPING YOUR MODELS RELEVANT
CHAPTER 3. SHOULD YOU CHANGE HORSES?
KNOWING WHEN TO SWITCH HORSES
OFF TO THE RACES
ENDNOTES
CHAPTER 4. PARADIGM SHIFTS ARE A TWO-WAY STREET
SOMETHING OLD, SOMETHING NEW
THE SEQUENCE OF SCIENTIFIC REVOLUTIONS
SOMETIMES WE GO ONLY ONE WAY
THE PARADIGM SWING: LIVING IN ST. PETERSBURG
PARADIGMS WHOSE TIME HAS NOT YET COME
SEEING IN BOTH DIRECTIONS
ENDNOTES
CHAPTER 5. SEEING A NEW WAY OF SEEING
HOW TO SEE DIFFERENTLY
NEW MAPS
ENDNOTES
What Is Knowledge?
CHAPTER 6. SIFT FOR SENSE FROM STREAMS OF COMPLEXITY
THROWING A DROWNING MAN ANOTHER MEGABYTE OF DATA
Knowing More, Knowing Less
Swallowing the Sea
IT'S ALL ABOUT CONTEXT
Zooming In and Out
THE PROCESS OF ZOOMING IN AND ZOOMING OUT
Knowing Where You Stand
Zooming In
Zooming Out
EXTREME THINKING: SIMULTANEOUS ZOOMING IN AND OUT
AN APPLICATION: DO YOU WANT FRIES WITH THAT?
ZOOMING
ENDNOTES
CHAPTER 7. ENGAGE IN R&D OF THE MIND
THE NEED FOR EXPERIMENTS
CONDUCTING COGNITIVE R&D
Making a Leap
Challenges of Experimentation
When to Experiment: Weighing the Costs and Returns of Cognitive R&D
INTO THE LABORATORY
LIFE AS A LABORATORY: CONTINUOUS ADAPTIVE EXPERIMENTATION
ENDNOTES
PART 3: TRANSFORM YOUR WORLD
CHAPTER 8. DISMANTLE THE OLD ORDER
PERSISTENCE OF MODELS
CHANGING MODELS: REVOLUTION OR EVOLUTION
SMOOTHING THE WAY TO A NEW ORDER
CASTLES IN THE AIR
ENDNOTES
CHAPTER 9. FIND COMMON GROUND TO BRIDGE ADAPTIVE DISCONNECTS
ADAPTIVE DISCONNECTS
THE NEED FOR UNLEARNING
ADDRESSING ADAPTIVE DISCONNECTS
Recognizing Your Own Adaptive Disconnects
Bridging the Gaps
A Process for Connecting
ADAPTING THE WORLD
ENDNOTE
PART 4: ACT QUICKLY AND EFFECTIVELY
CHAPTER 10. DEVELOP THE INTUITION TO ACT QUICKLY
WHAT IS INTUITION?
Instinct, Insight and Intuition
THE POWER OF CREATIVE LEAPS
DANGERS OF INTUITION
DEVELOPING YOUR CAPACITY FOR INTUITION
MODELS IN ACTION
ENDNOTES
CHAPTER 11. THE POWER TO DO THE IMPOSSIBLE
HOWARD SCHULTZ
Rethinking Coffee
A Journey of Discovery and Intuition
Bridging Adaptive Disconnects
Building a New Order
Zooming In and Out
Continuous Experimentation and Challenging the Model
Stretching Beyond the Possible
OPRAH WINFREY
Rethinking the Talk Show
Adaptive Experimentation: Books, Magazines and Other Media
Bridging Adaptive Disconnects
Build a World Order: The Harpo Infrastructure to Support the Oprah Brand
ANDY GROVE
Continuous Reinvention and Experimentation
Changing Horses: The Strategic Inflection Point
Using Paranoia and Cassandras to See Things Differently
Intuition
A Two-way Street: Adding Market Perspective to Engineering Through "Intel Inside"
CONCLUSIONS
ENDNOTES
CHAPTER 12. CHALLENGING YOUR OWN THINKING: PERSONAL, BUSINESS AND SOCIETY
HEALTHY THINKING: MAKING SENSE IN PERSONAL LIFE
DOT-COM: MAKING SENSE IN BUSINESS
TERRORISM AND INDIVIDUAL RIGHTS: MAKING SENSE IN SOCIETY
Keep Your Eye on the Model
ENDNOTES
Beyond Possibility
CONCLUSION: WHAT YOU THINK IS WHAT YOU DO
APPENDIX. THE NEUROSCIENCE BEHIND MENTAL MODELS
CORE CONCEPTS
We Live Together in Separate Worlds
We Use Only a çrt of What We See
Reality Is a Story the Brain and World Work Out Together
Mental Models
The Cartesian Theater
The Reality of Reality
EXPLICATIONS
Walking on a Dark City Street at Midnight (Book Opening)
Shaking Hands with Bugs Bunny: The Nature of Memory (Book Opening)
Overlooking Gorillas: Inattention Blindness (Book Opening)
Hard Wiring: Nature vs. Nurture (Chapter 1)
Seeing Things Differently (Chapter 5)
Zooming In and Out to Sift for Sense from Streams of Complexity (Chapter 6)
A Self-reflexive World: Epistemological Solipsism (Chapter 9)
Intuition (Chapter 10)
Cultivating a Practice of "Letting Go" (Chapter 10)
ENDNOTES
SELECTED BIBLIOGRAPHY
ACKNOWLEDGMENTS
INDEX
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