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Index
Cover
Title
Copyright
Table of Contents
Preface: What New Rules?
Acknowledgments
Excerpt from the Foreword to the First Edition
1 The New Publishing Landscape and Lexicon
2 Creating Valuable Content: The Internet Influence
3 Connecting with Tomorrow’s Readers, Customers, and Colleagues
4 Understanding What Web 2.0 Means for Editors and Writers
5 Listening to People Talk: How Conversational Media Works
6 Shaping Information for Its Users: The Pursuit of Usefulness
7 Web Style: Writing, Organizing, Editing
8 The Rules Used to Matter. What Now?
9 You’ve Got a Style of Your Own
10 New Usage: Adventuresome, Troublesome, or Tiresome?
11 Coda: The Future of the Book
Appendix: Resources for Continuing Education
Index
Books
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