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Index
Introduction Strategy For Fun
Chapter 1 What's In a Word?
Introduction
What's in a Buzzword?
"Eenie, Meenie, Minie, Mo...."
What Is Strategy?
Five Ps for Strategy
Beware of Strategy
Are Strategies Real Things?
Chapter 2 Swoted By Strategy
Introduction
The Other Tower of Babel
Strategy as a "Little Black Dress"
The CEO as Strategist
The Manager as Orchestra Conductor?
The Tortoise and the Hare: A Fable for Senior Executives
Jack's Turn
Chapter 3 Strategy Carefully
Introduction
The Revolution in Strategic Planning
Jack Welch on Planning
The Seven Deadly Sins of Planning
Planning in Case
Forecasting: Whoops!
Plans in Case You Are Stuck
The Creation
How to Plan a Strategy
Speech at the Second Plenary Session of the Eighth Central Committee of the Communist Party of China (November 15,1956)
Planning and Flexibility
Management and Magic
Chapter 4 Figuring Strategy
Introduction
Launching Strategy
Positioning the Derrière: Toilet Nirvana
The Soft Underbelly of Hard Data
The Glory of Numbers
Reversing the Images of BCG's Growth/Share Matrix
Chapter 5 A Vision Of Strategy
Introduction
To See or Not to See
Imaging Strategy
Strategic Thinking as "Seeing"
Seeing a Symphony
The Problem with Problems
"Marketing Myopia"Myopia
Recognizing the CEO as Artist
Reflections of an Entrepreneur
Entrepreneurship and Planning
Managing Quietly
What My Mother Taught Me About Strategy
Chapter 6 Inside The Strategist's Head
Introduction
Biases and Limitations of Judgment: Humans
Biases and Limitations of Judgment: Animals
Everything I Need to Know About Strategy I Learned at the National Zoo
The Man VS. the Machine
Think Like a Grandmaster
The Emperor's New Suit
Management Expert Gary Hamel Talks with Enron's Ken Lay About What It's Like to Launch a New Strategy in the Real World
Chapter 7 Strategy a Step at a Time
Introduction
Good Managers Don't Make Policy Decisions
Backing into a Brilliant Strategy: Reports on Honda
Ruminations on Honda
Bees and Flies Making Strategy
Growing Strategies: Two Ways
Strategies That Learn
Strategy Up and Down
Strategy Is Destiny A Review of the Robert Burgelman Book
Talk the Walk
How to Fight the Strategic Wars
Looking a Few Steps Back
The Calf Path
Chapter 8 Strategy With The Gloves Off And The Halo On
Introduction
Chess in the Real World
Bees in the Real World
Laws of Power
Planning as Public Relations
Brinkmanship in Business
Strategy and the Art of Seduction
Strategy Is Culture Is Strategy
Five Easy Steps to Destroying a Rich Culture (Any One Will Do)
How Destructive Cultures Develop
Chapter 9 Final Food For Thought
Introduction
Be Your Body's Boss
Recipes for Cooking Strategy
Index
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