The Photographer's Survival Guide by Stone, Amanda Sosa -- Read -- Imperial Library of Trantor

Index

Cover Title Page Copyright Dedication Contents Foreword Acknowledgments Introduction 01: Establishing Your Style

What Is a Style? The Benefits of Having a Style Ways to Achieve Your Own Style Questions to Ask Yourself A Consultant Can Help

02: Presenting Yourself

You Need a Website and a Portfolio Creating Budgets Editing Your Work Websites Portfolios Using a Designer

03: Marketing

The Challenges and Benefits of Marketing The Marketing Spectrum Establishing Two Key Lists Companies and Who Buys for Them How to Get Started: Using Databases Using E-Mail Blasts for Mass Marketing and Follow-Up Preparing Printed Promotional Materials Person-to-Person Marketing: Meeting the Client Other Ways to Market Yourself Planning a Year at a Time

04: Bidding the Job

Professional Estimates and Triple Bids Bidding: What You Need to Know Using Estimate and Invoice Templates Tips for Negotiating

05: Doing the Job

Production Value Is Key Before the Shoot On the Set After the Shoot

06: Keep Marketing Yourself

Keep Shooting, Promoting, and Making Appointments Hold on to Your Existing Clients Blogging and the Internet Representation

07: Stock Photography and Creative Outlets

Stock Photography Continue to Be Creative

Epilogue Appendix A: Terms to Know and Understand Appendix B: Forms to Download Index

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