Republic of Spin by Greenberg, David -- Read -- Imperial Library of Trantor

Index

Cover Title Contents Cast of Characters Introduction: A World of Spin Part I: The Age of Publicity

1. Theodore Roosevelt and the Public Presidency 2. William McKinley and the Passing of the Old Order 3. The Rise of Public Opinion 4. “The Fair-Haired” 5. Muckraking and Its Critics 6. The Passion of Upton Sinclair 7. The Dawn of Public Relations 8. Wilson Speaks 9. Pitiless Publicity 10. The Press Agents’ War 11. The Journey of George Creel 12. Disillusionment

Part II: The Age of Ballyhoo

13. Return to Normalcy 14. Walter Lippmann and the Problem of the Majority 15. The Likes and Dislikes of H. L. Mencken 16. Bruce Barton and the Soul of the 1920s 17. “Silent Cal” 18. The Overt Acts of Edward Bernays 19. Master of Emergencies

Part III: The Age of Communication

20. Tuned to Roosevelt 21. Nazism and Propaganda 22. The Dark Side of Radio 23. Campaigns, Inc. 24. The Wizard of Washington 25. The Road to War 26. The Facts and Figures of Archibald MacLeish 27. Propaganda and the “Good War”

Part IV: The Age of News Management

28. The Underestimation of Harry Truman 29. George Gallup’s Democracy 30. Psychological Warfare 31. Eisenhower Answers America 32. Salesmanship and Secrecy 33. The TV President 34. “Atoms for Peace” 35. Vance Packard and the Anxiety of Persuasion

Part V: The Age of Image Making

36. The Unmaking of Presidential Mystique 37. The Great Debates 38. The Politics of Image 39. The Kennedy Moment 40. News Management in Camelot 41. Crisis 42. “Let Us Continue” 43. The Credibility Gap 44. The New Politics

Part VI: The Age of Spin

45. The Permanent Campaign Arrives 46. The Reagan Apotheosis 47. Spinning Out of Control 48. George W. Bush and the “Truthiness” Problem 49. Barack Obama and the Spin of No Spin

Acknowledgments Notes Image Credits Illustrations Index Also by David Greenberg Copyright