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Index
CONTENTS
CONTRIBUTORS
ACKNOWLEDGEMENTS
USING THIS BOOK
CROSS-REFERENCING
FURTHER READING
BIBLIOGRAPHICAL REFERENCES
RELATION OF THIS BOOK TO THE ROUTLEDGE COMPANION TO SEMIOTICS AND LINGUISTICS
Part I UNDERSTANDING SEMIOTICS
INTRODUCTION
WHAT IS SEMIOTICS?
A BRIEF WORD ON THE HISTORY OF SEMIOTICS
SEMIOTIC THEORY AND ANALYSIS
1 ANCIENT SEMIOTICS
MESOPOTAMIAN DIVINATION
GREEK DIVINATION
GREEK MEDICINE
PLATO (427–347 BCE)
ARISTOTLE (384–322 BCE)
THE STOICS
EPICURUS (341–271 BCE)
PHILODEMUS (C. 110–C. 40 OR 35 BCE)
LATIN RHETORIC
AUGUSTINE (AD 354–430)
FROM THE PAST TOWARD THE FUTURE
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2 SEMIOTICS OF NATURE
SETTING THE SCENE
SEMIOTIZATION OF NATURE
THREE STEPS OF SEMIOTIC EMERGENCE
THE SEMIOTIC NATURE
MINDING NATURE
ACKNOWLEDGEMENTS
FURTHER READING
3 UMWELT AND MODELLING
INTRODUCTION
UEXKÜLL’S CONCEPT OF UMWELT
UMWELT AND THE FUNCTIONAL CYCLE
MODELLING, AND MODELLING MODELLING
VEGETATIVE, ANIMAL, AND CULTURAL UMWELTEN
Vegetative Umwelt
Animal Umwelt
Cultural (lingual) Umwelt
MODELLING SYSTEMS
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4 LOGIC AND COGNITION
PREAMBLE
MEANING AND SCHEMAS IN MORPHODYNAMIC SEMIOTICS
IMAGE SCHEMAS, SCRIPTS AND FRAMES IN COGNITIVE LINGUISTICS
THE PSYCHOLOGY OF IMAGE SCHEMAS: WHEN AND HOW ARE THEY ACQUIRED?
THE PHENOMENOLOGY OF IMAGE SCHEMAS: HOW DO THEY SHAPE OUR EXPERIENCES?
SCHEMAS AND LOGIC: HOW SCHEMAS SUPPORT INFERENCES AND REASONING
PEIRCE: DIAGRAMMATIC REASONING
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5 REALISM AND EPISTEMOLOGY
SEBEOK’S COUNSEL
‘REALISM’ IN PHILOSOPHY AND SEMIOTICS
‘The entire class of linguistic products’
‘With no distinction between ontology and epistemology’
‘Realism’
‘Ontology’ and ‘epistemology’
‘Realism’ as more than a state of mind and more than a return to premodern views
‘REALITY’ AS A SEMIOTIC PHENOMENON
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6 PEIRCE, PHENOMENOLOGY AND SEMIOTICS
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7 THE SAUSSUREAN HERITAGE
SOME PRELIMINARY QUESTIONS
Theory or philosophy of language
The irreductible polysemy of the notion of ‘semiology’ for Saussure and his heirs
SAUSSURE’S ‘SEMIOLOGY’
‘Semiology’ as universal competence of the living being
‘Semiology’ as the necessary foundation of the theory of language
Semiotics as a scientific discipline
Semiotics as social psychology
Theory of signs taken separately or theory of the planes of signifying and signified
Dichotomies or dualities
Theorematic aspect of the theory
AN EXPANDING SAUSSUREAN HERITAGE
The Ecole de Paris: The (discontinuist) standard theory
New phenomenological and continuist perspectives in general semiotics
The semiological teachings of ancient legends
Starting point: an enigma
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8 SOCIOSEMIOTICS
DEFINITION
SOCIOSEMIOTICS, CONTEMPORARY SEMIOTICS AND SUBSEMIOTICS
SOURCES AND CORRESPONDENCES
Cultural anthropology
Cultural semiotics
Sociology, the social sciences and social psychology
Marxism
Pragmatics
Pragmaticism
SOCIOSEMIOTIC TERMS
THE PLACE(S) OF SOCIOSEMIOTICS
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9 SEMIOTICS OF MEDIA AND CULTURE
INTRODUCTION
THE EMERGENCE OF MEDIA STUDIES
PROTO-SEMIOTIC APPROACHES
ROLAND BARTHES
BASIC CONCEPTS
POSTSTRUCTURALISM AND BEYOND
CONCLUDING REMARKS
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10 SEMIOETHICS
SEMIOETHICS AS DIAGNOSTIC WITHOUT PATIENTS
THE DESTINY OF SEMIOSIS OR LIFE
OUT OF PLACE, OUT OF IDENTITY, U-TOPOS
WHAT RESPONSIBILITY?
A TRIDIMENSIONAL SEMIOTIC ANIMAL
SEMIOETHICS AND HUMANISM OF OTHERNESS
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Part II KEY THEMES AND MAJOR FIGURES IN SEMIOTICS
A
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REFERENCES
INDEX
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