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Index
Cover Page
501 Killer Marketing Tactics
Copyright Page
Contents
Preface: Marketing Is a Way of Life
Acknowledgments
1 Planning the Battle—The Basics
2 How to Choose the Right Tactics
3 Ten Steps before Launching Any Promotional Tactic
4 Must-Do Business Tactics
5 Marketing to Your Internal Customers
6 Grand Opening/Reopening Tactics
7 Four Walls Promotions
8 Zone Merchandising Tactics
9 Existing Customers
10 New Customers
11 Promotions for Charities and Churches
12 Civic Tactics
13 Direct Mail and Ads
14 Staff Incentives
15 Miscellaneous Tactics for Retailers
16 Cards, Coupons, Tear-Outs
17 Community Tactics
18 Students and Their Families
19 Leisure Time Tie-Ins
20 Service and Professional Businesses
21 Restaurant, Food-Service, and Beverage Companies—Within Your Four Walls
22 Gift Certificates
23 Theme Nights
24 Drive-Through Tactics
25 Outrageous Ideas
26 Nonprofit Tactics
27 Opening Anniversaries
28 Holiday Tactics
29 Thanksgiving and Christmas Tactics
30 Quick College-Year Promotions
31 E-marketing
32 Digital Media Tactics
33 Social Networking Tactics
34 Marketing Measurement Tactics
Index
About the Author
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