Knock 'Em Dead Social Networking by Yate, Martin -- Read -- Imperial Library of Trantor

Index

Title Page Table of Contents Introduction Social Networking: The Key to a Successful Future

Your Whirlwind Life Social Networking and Your Career

Part I: Your Social Networking Brand

Chapter 1 How to Live Life on Your Terms

. . . And Get What You Want Out of Life Focused Social Messaging Take Control of Your Career Enlightened Self-Interest and Social Networking Social Networking and a Financially Secure and Fulfilled Life

Chapter 2 The Foundations of Career Success

The Professional Everyone Wants to Work With Transferable Skills and Professional Values Transferable Skills and Your Social Media Brand

Chapter 3 A Professional Brand for a Lifetime of Networking

Brand Versus Reputation You Must Have a Relevant and Truthful Brand The Geico Gecko Didn’t Happen Overnight What Customers (Your Employers) Want and Need Selling to Your Customers’ Needs Your Brand and First Impressions How to Identify Your Competitive Difference Making Use of Your Competitive Difference Are You Worth Branding Yet? Integrating a Professional Brand Signature Into Social Media Profiles Your Professional Brand and a Long Career

Part II: Building Your Social Networks

Chapter 4 Social Networking in Job Search and Career Management

How Recruitment Affects Networking Strategy How to Develop Professionally Relevant Networks The Importance of Profession-Relevant Networks Types of Networks Online Social Networking Which Social Networks Are Right for You? Specialty Networking Sites The Confidential Job Search

Chapter 5 How to Create a Discoverable Social Media Profile

A Killer Social Media Profile Foundations of a Discoverable Social Media Profile Target Job Deconstruction (TJD)

Chapter 6 LinkedIn

How to Create a Killer LinkedIn Profile Search Engine Optimization (SEO) and You Completing Your Profile The LinkedIn Job Fairy LinkedIn Groups Other LinkedIn Resources

Chapter 7 Google+

Your Google+ Profile Announce Your Status Communities Other Unique Google+ Features

Chapter 8 Facebook

Your Facebook Profile Becoming Discoverable Facebook Communities Build Your Network Useful Facebook Job Search Apps Facebook in Your Networking Strategy

Chapter 9 Twitter

Twitter Is Better for Some Jobs Than Others Your Twitter Profile Hashtags Twitter Job Leads How to Become Visible to Recruiters Good Twitter Apps for Job Tracking You Are What You Tweet Think Before You Tweet Sources for Tweets and Retweets Distraction: The Biggest Problem of Networking

Chapter 10 Professional and Alumni Networks

Professional Associations Alumni Associations Your Past Managers and Other References as a Networking Resource

Chapter 11 Personal and Community Networks

Personal Networks Community Networks Your Job Search Network Gathering Leads from Local Contacts

Part III: Your Social Network–Integrated Job Search

Chapter 12 First Get Organized

Creating a Career Management Database Maximizing Time Usage Moving Forward

Chapter 13 Job Sites and Resume Banks

The Dangers of Job Site Noodling How to Identify Worthwhile Job Sites Job Site Priorities: The Paying Customers Job Site Registration and Profile Creation Finding More Hidden Jobs Resume Databases

Chapter 14 Direct Approach to Target Companies

How to Identify Potential Employers Who to Target in Your Job Search Employee Referral Programs Don’t Approach Dream Employers Too Soon

Chapter 15 Job Fairs

Live Job Fairs Virtual Career Fairs Skype Interviews Job Fairs Are for Professionals at All Levels

Part IV: Leveraging Your Social Networks

Chapter 16 The Secrets of Successful Networking Conversations

Types of Networking Conversations Productive Networking Conversations Great Networking Questions Wrapping Up a Networking Conversation

Chapter 17 How to Quadruple Your Interviews

Multiplying Your Odds of Success Is the Resume Still Relevant to Job Search? You Have the Foundations for Success One Chance to Get an Interview How to Double Your Interview Odds How to Triple Your Interview Odds How to Quadruple Your Interview Odds I Lied about Quadrupling Your Interview Chances—It’s More

Chapter 18 Initiating Marketing Conversations with Hiring Managers

How to Overcome Fear and Loathing Multiple Goals Multiply Odds of Success Paint a Word Picture How to Organize and Sequence Marketing Conversations How to Deal with Objections Live Leads from Dead Ends Marketing Calls Are Networking Calls

Chapter 19 Social Networking and All Your Tomorrows

Career Management Theory Is Broken Social Networks Establish Professional Connectivity The Tools for Navigating a Long Career Keeping Your Brand on Track It’s Your Life Live Up to Your Dreams Social Networking Increases Your Odds for a Successful Life