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Index
Cover Page
Title Page
Copyright Page
Dedication
Contents at a Glance
Contents
About This E-Book
Foreword
Preface
Acknowledgments
About the Author
1 Storytelling in a Digital Era
A Visual Revolution
From Visualization to Visual Data Storytelling: An Evolution
From Visual to Story: Bridging the Gap
Summary
2 The Power of Visual Data Stories
The Science of Storytelling
The Brain on Stories
The Human on Stories
The Power of Stories
The Classic Visualization Example
Using Small Personal Data for Big Stories
The Two-or-Four Season Debate
Napoleon’s March
Stories Outside of the Box
Summary
3 Getting Started with Tableau
Using Tableau
Why Tableau?
The Tableau Product Portfolio
Tableau Server
Tableau Desktop
Tableau Online
Tableau Public
Getting Started
Connecting to Data
Connecting to Tables
Live Versus Extract
Connecting to Multiple Tables with Joins
Basic Data Prep with Data Interpreter
Navigating the Tableau Interface
Menus and Toolbar
Data Window
Shelves and Cards
Legends
Understanding Dimensions and Measures
Dimensions
Measures
Continuous and Discrete
Summary
4 Importance of Context in Storytelling
Context in Action
Harry Potter: Hero or Menace?
Ensuring Relevant Context
Exploratory versus Explanatory Analysis
Structuring Stories
Story Plot
Story Genre
Audience Analysis for Storytelling
Who
What
Why
How
Summary
5 Choosing the Right Visual
The Bar Chart
Tableau How-To: Bar Chart
The Line Chart
Tableau How-To: Line Chart
The Pie and Donut Charts
Tableau How-To: Pie and Donut Charts
The Scatter Plot
Tableau How-To: Scatter Plots
The Packed Bubble Chart
Tableau How-To: Packed Bubble Charts
The Treemap
Tableau How-To: Treemaps
The Heat Map
Tableau How-To: Heat Maps
Maps
Connecting to Geographic Data
Assigning Geographic Roles
Creating Geographic Hierarchies
Proportional Symbol Maps
Choropleth Map
Summary
6 Curating Visuals for Your Audience
Visual Design Building Blocks
Color
Stepped Color
Reversed Color
Color Effects
Opacity
Mark Borders
Mark Halos
The Truth about Red and Green
Lines
Formatting Grid Lines, Zero Lines, and Drop Lines
Formatting Borders
Formatting, Shading, and Banding
Shapes
Shape Marks Card
Custom Shapes
Summary
7 Preparing Data for Storytelling
Basic Data Prep in Tableau: Data Interpreter
Data Interpreter in Action
Handling Nulls in Tableau
Cleaning Messy Survey Data in Excel
Step 1: Surface Cleaning
Step 2: Creating a Numeric Copy
Step 3: Creating the Meta Helper File
Pivoting Data from Wide to Tall
Reshaping Survey Data with Tableau 10
Step 1: Creating Extracts
Step 2: Joining Data Sources
Summary
8 Storyboarding Frame by Frame
Understanding Stories in Tableau
Individual Visualizations (Sheets)
Dashboards
Story Points
The Storyboarding Process
Planning Your Story’s Purpose
Storyboarding Your Data Story
Building a Story
Making Meta Meaningful
Visualizing Survey Demographics
Act One: Demographic Dashboard and Key Question
Act Two: Questioning Character Aggression
Act Three: The Reveal
Summary
9 Advanced Storytelling Charts
Timelines
Bar-in-Bar Charts
Likert Visualizations
100% Stacked Bar Chart
Divergent Stacked Bar Chart
Lollipop Charts
Labeled Lollipops
Word Clouds
Summary
10 Closing Thoughts
Five Steps to Visual Data Storytelling
Step 1. Find Data That Supports Your Story
Step 2. Layer Information for Understanding
Step 3. Design to Reveal
Step 4. Beware the False Reveal
Step 5. Tell It Fast
The Important Role of Feedback
Ongoing Learning
Teach Yourself: External Resources
Companion Materials to This Text
Index
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