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Index
Contents
Strategic Analytics
Series Page
Title Page
Copyright
Contents
Introduction. What Makes Analytics Strategic
Section 1. Understanding Analytics Basics
1. The Five Essential Elements for Succeeding with Data
2. Understanding the Types of Data and How They’re Captured
3. The Right Way to Deploy Predictive Analytics
4. What Great Data Analysts Do
5. What Data Is and Isn’t Good For
Section 2. Becoming an Analytics-Driven Organization
6. Prioritize Which Data Skills Your Company Needs
7. How a German Manufacturing Company Set Up Its Analytics Lab
8. Cloud Computing Is Helping Smaller, Newer Firms Compete
9. Data Science and the Art of Persuasion
Section 3. Applying Data Analytics
10. How Vineyard Vines Uses Analytics to Win Over Customers
11. How to Use Employee Data Responsibly
12. What AI-Driven Decision Making Looks Like
13. How Companies Can Use the Data They Collect to Further the Public Good
About the Contributors
Index
Artificial Intelligence
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Introduction: The State of AI in Business
Section 1: Understanding AI and Machine Learning
1. The Business of Artificial Intelligence
2. Inside Facebook’s AI Workshop
3. Why Companies That Wait to Adopt AI May Never Catch Up
Section 2: Adopting AI
4. Three Questions About AI That Nontechnical Employees Should Be Able to Answer
5. Is Your Company’s Data Actually Valuable in the AI Era?
6. How to Choose Your First AI Project
7. What Will Happen When Your Company’s Algorithms Go Wrong?
Section 3: AI and the Future of Work
8. How Will AI Change Work? Here Are Five Schools of Thought
9. Collaborative Intelligence: Humans and AI Are Joining Forces
Section 4: The Future of AI
10. Three Ways AI Is Getting More Emotional
11. How AI Will Change Strategy: A Thought Experiment
12. The Future of AI Will Be About Less Data, Not More
About the Contributors
Index
Cybersecurity
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Introduction: We’re All in This Now
1. Internet Insecurity
2. Security Trends by the Numbers
3. Why Boards Aren’t Dealing with Cyberthreats
4. The Behavioral Economics of Why Executives Underinvest in Cybersecurity
5. Why the Entire C-Suite Needs to Use the Same Metrics for Cyber Risk
6. The Best Cybersecurity Investment You Can Make Is Better Training
7. Better Cybersecurity Starts with Fixing Your Employees’ Bad Habits
8. The Key to Better Cybersecurity: Keep Employee Rules Simple
9. The Avoidable Mistakes Executives Continue to Make After a Data Breach
10. Active Defense and “Hacking Back”: A Primer
11. Cybersecurity Is Putting Customer Trust at the Center of Competition
12. Privacy and Cybersecurity Are Converging. Here’s Why That Matters for People and for Companies
13. What Countries and Companies Can Do When Trade and Cybersecurity Overlap
14. AI Is the Future of Cybersecurity, for Better and for Worse
About the Contributors
Index
Monopolies & Tech Giants
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Contents
Introduction: How Can You Compete Against World-Dominating Giants?
Section 1: The Dominance of Mega-firms
1. Managing Our Hub Economy
2. Is Lack of Competition Strangling the U.S. Economy?
Section 2: The Future of Antitrust and Regulation
3. Why It’s a Bad Idea to Let a Few Tech Companies Monopolize Our Data
4. What the Future of U.S. Antitrust Should Look Like
5. Don’t Break Up Facebook—Treat It Like a Utility
6. How More Regulation for U.S. Tech Could Backfire
Section 3: Competing Against Giants
7. The Amazon–Whole Foods Deal Made Every Other Retailer’s Plan Obsolete
8. What Big Consumer Brands Can Do to Compete in a Digital Economy
9. Crafting a Strategy in the Age of Giants
10. Who Will Win the Industrial Internet?
11. What to Learn from the Grocery Stores Holding Their Own Against Amazon
About the Contributors
Index
Blockchain
Series Page
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Contents
Introduction: Blockchain and the Data Integrity Revolution
Section 1: Understanding Blockchain
1. The Truth About Blockchain
2. A Brief History of Blockchain
3. The Blockchain Will Do to the Financial System What the Internet Did to Media
4. Who Controls the Blockchain?
5. How Safe Are Blockchains? It Depends
6. What Blockchain Can’t Do
Section 2: Blockchain and Business
7. How Blockchain Is Changing Finance
8. As Cryptocurrencies Rise, Who Needs Banks?
9. Global Supply Chains Are About to Get Better, Thanks to Blockchain
10. What Blockchain Means for the Sharing Economy
11. How Blockchain Can Help Marketers Build Better Relationships with Their Customers
12. Blockchain Could Help Artists Profit More from Their Creative Works
Section 3: The Future of Blockchain
13. Does Your Idea Actually Require Blockchain?
14. How Regulation Could Help Cryptocurrencies Grow
15. Using Blockchain to Keep Public Data Public
16. Blockchain Will Help Us Prove Our Identities in a Digital World
17. Making Cryptocurrency More Environmentally Sustainable
About the Contributors
Index
Agile
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Contents
Introduction. Agile: How to Get in the Game (and Not Get in the Way)
1. Agile at Scale
2. Why Agile Goes Awry
3. How to Make Sure Agile Teams Can Work Together
4. How Nextdoor Addressed Racial Profiling on Its Platform
5. HR Goes Agile
6. How to Make Agile Work for the C-Suite
7. How Agile Teams Can Help Turnarounds Succeed
8. Making Process Improvements Stick
About the Contributors
Index
Climate Change
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Introduction: Climate Action: The New Business Imperative
Section 1: Understanding Climate Change
1. Leading a New Era of Climate Action
2. When Environmental Regulations Are Tighter at Home, Companies Emit More Abroad
3. The State of Socially Responsible Investing
4. Dematerialization and What It Means for the Economy—and Climate Change
Section 2: Taking Action
5. Why “Degrowth” Shouldn’t Scare Businesses
6. Is Your Company Ready for a Zero-Carbon Future?
7. Making Cryptocurrency More Environmentally Sustainable
8. Climate Change Is Going to Transform Where and How We Build
9. How Businesses Can Brace for Catastrophe
10. Young People Are Leading the Way on Climate Change, and Companies Need to Pay Attention
About the Contributors
Index
Customer Data & Privacy
Series Page
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Contents
Introduction. Trust: The New Competitive Advantage
1. Uninformed Consent
2. Why It’s a Bad Idea to Let a Few Tech Companies Monopolize Our Data
3. Privacy and Cybersecurity Are Converging: Here’s Why That Matters for People and for Companies
4. A Strong Privacy Policy Can Save Your Company Millions
5. Do You Care About Privacy as Much as Your Customers Do?
6. How to Exercise the Power You Didn’t Ask For
7. To Regain Consumers’ Trust, Marketers Need Transparent Data Practices
8. How Blockchain Can Help Marketers Build Better Relationships with Their Customers
9. The Dangers of Digital Protectionism
10. Why Companies Are Forming Cybersecurity Alliances
About the Contributors
Index
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