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Index
Cover Titlepage Copyright About the author Foreword Acknowledgements Introduction
So what is ‘value'? Human behaviour It's elemental The Value Model
1: Personal value
1. Preference: how we function 2. Motivation: finding your why 3. Intelligence — IQ & EQ: your ability to do 4. Everything else: who am I? Personal value
2: Tangible value
1. A history of money 2. Percentages 3. Numbers 4. Time Tangible value
3: Emotional value
1. The power of storytelling 2. Sensory experience 3. Personalisation: the ‘wow' factor 4. Leaps in creative faith: innovation Emotional value
4: Service value
1. Problem–Solution 2. Possibilities–Consequences 3. Self–Others 4. The environment: to wreck or nurture? Service value
5: Relationship value
1. Authenticity: an original you 2. Candour: the biggest dirty little secret 3. Kindness: random and conscious acts 4. Love: the meaning of life Relationship value
6: Tying it all together
Value disruption Angels and demons Tattoo ‘adding value' into your ethos
Epilogue: Aristotle to Audrey A definition of value The Add Value nursery rhyme References Index End User License Agreement
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