Add Value by Mark Carter -- Read -- Imperial Library of Trantor

Index

Cover Titlepage Copyright About the author Foreword Acknowledgements Introduction

So what is ‘value'? Human behaviour It's elemental The Value Model

1: Personal value

1. Preference: how we function 2. Motivation: finding your why 3. Intelligence — IQ & EQ: your ability to do 4. Everything else: who am I? Personal value

2: Tangible value

1. A history of money 2. Percentages 3. Numbers 4. Time Tangible value

3: Emotional value

1. The power of storytelling 2. Sensory experience 3. Personalisation: the ‘wow' factor 4. Leaps in creative faith: innovation Emotional value

4: Service value

1. Problem–Solution 2. Possibilities–Consequences 3. Self–Others 4. The environment: to wreck or nurture? Service value

5: Relationship value

1. Authenticity: an original you 2. Candour: the biggest dirty little secret 3. Kindness: random and conscious acts 4. Love: the meaning of life Relationship value

6: Tying it all together

Value disruption Angels and demons Tattoo ‘adding value' into your ethos

Epilogue: Aristotle to Audrey A definition of value The Add Value nursery rhyme References Index End User License Agreement

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