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Imperial Library
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Index
Contents
List of Illustrations
Acknowledgments
PART ONE • Broadcasting Begins, 1919–38
Introduction to Part One
1 NBC and the Network Idea: Defining the “American System”
2 “Always in Friendly Competition”: NBC and CBS in the First Decade of National Broadcasting
3 Programming in the Public Interest: America’s Town Meeting of the Air
4 Regulating Class Conflict on the Air: NBC’s Relationship with Business and Organized Labor
PART TWO • Transitional Decades, 1938–60
Introduction to Part Two
5 Breaking Chains: NBC and the FCC Network Inquiry, 1938–43 Christopher H. Sterling
6 Why Sarnoª Slept: NBC and the Holocaust
7 Employment and Blue Pencils: NBC, Race, and Representation,1926–55
8 NBC, J. Walter Thompson, and the Struggle for Control of Television Programming, 1946–58
9 Talent Raids and Package Deals: NBC Loses Its Leadership in the 1950s
PART THREE • NBC and the Classic Network System, 1960–85
Introduction to Part Three
10 NBC News Documentary: “Intelligent Interpretation”in a Cold War Context
11 What Closes on Saturday Night: NBC and Satire
12 The Little Program That Could: The Relationship between NBC and Star Trek
13 Sex as a Weapon: Programming Sexuality in the 1970s
14 Saturday Morning Children’s Programs on NBC, 1975–2006:A Case Study of Self-Regulation
PART FOUR • NBC in the Digital Age, 1985 to the Present
Introduction to Part Four
15 Must-See TV: NBC’s Dominant Decades
16 Creating the Twenty-first-Century Television Network:NBC in the Age of Media Conglomerates
17 Life without Friends: NBC’s Programming Strategies in an Age of Media Clutter, Media Conglomeration, and TiVo
18 Network Nation: Writing Broadcasting History as Cultural History
NBC Time Line
Bibliography
Notes on Contributors
Index
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