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Index
Cover
Epigraph
Title Page
Copyright
Introduction
The new world of reputation
Your career playbook for a life of fulfilment
This book in a nutshell
Part One: Laying the Foundations
Chapter 1: Why Build Your Reputation?
One of the lucky ones
What exactly is a reputation?
The reason everyone pays
You already have a reputation
The dangers of a poor (or no) reputation
Reputation is the ultimate social proof
The nine unbreakable rules of reputation
The importance of reputation for leaders
Summary – Why you should build your reputation
Chapter 2: Setting The Scene – The Career Game
Your primary objective – work on your terms
Introducing the career game
Playing to win the career game
The ultimate rewards
Summary: Setting the scene – the career game
Chapter 3: Your Reputation Game Plan
The ultimate aim of the career game
What's your current reputation?
Eight ways to define your current reputation
What to do if you have no reputation
Summary: Your reputation game plan
Note
Chapter 4: The Networking Blueprint
The power of your network in reputation building
Calibrating your network
The three approaches to build your network
Summary: The networking blueprint
Chapter 5: The Authority Blueprint
The power of your contribution in reputation building
Corporate environment, entrepreneurial thinking
The payoff for authority status
Your contribution = your content
Your network becomes your messengers
Choose your platform
Select and grow your audience
Thought leadership comes from content
Summary: The authority blueprint
Part Two: The Four Reputational Toolboxes
How to use the four reputation toolboxes
Chapter 6: Your Profile Toolbox: Visibility
Visibility – connections – prominence
Summary: Profile toolbox
Chapter 7: Your Positioning Toolbox: Authority
Content – contribution – authority
Summary: Positioning board toolbox
Notes
Chapter 8: Your Personal Board Toolbox: Network
Network – advocates – leverage
Summary: Personal board toolbox
Notes
Chapter 9: Your Professional Toolbox: Performance
Performance – delivery – credibility
Summary: Professional toolbox
Notes
References
Additional Resources
The Reputation Vault
About the Author
Acknowledgements
Index
EULA
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