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Index
TABLE OF CONTENTS
ACKNOWLEDG-MENTS
FOREWORD
by Christopher Vogler
HOW TO USE THIS BOOK
THE BOOK’S REASON FOR BEING
WHAT THIS BOOK CAN DO FOR YOU
BEING A FANBOY VS. BEING A FAN OF MEDIA
UNIQUELY QUALIFIED
TOOLKIT SANDBOX
TO BEGIN
SECTION ONE
KNOW WHAT HAS BEEN DONE BEFORE
CHAPTER 1
A BRIEF INQUIRY INTO MASS AND NOT-SO-MASS MEDIA
MEDIA CONSUMPTION
MOVIES
TELEVISION
UNFRAGMENTED AUDIENCES
LIMITED AMOUNT OF TEXTS
THE CABLE REVOLUTION
FRAGMENTED VIEWERSHIP
WEB CHANNELS
SO MANY OPTIONS, SO LITTLE TIME
A MENTION ABOUT THE PUBLISHING INDUSTRY
CONTENT IS KING
CHAPTER 2
FRAGMEN-TATION
WE’RE NOT GETTING THE WHOLE PICTURE ANY LONGER
WAS IT AN EVOLUTION OF DANCE, OR RATHER A CONFUSION OF DANCE?
REFERENCES ARE COMPLETELY OFF
MASHED UP
GENERATIONAL GAP
SOME BRIEF NOTES ABOUT EACH GENERATION
SO THERE YOU HAVE IT
CHAPTER 3
TRANSMEDIA
PUBLISHING IN A TRANSMEDIA WORLD
MOVIE TRANSITION IN A TRANSMEDIA WORLD
TV AND THE TRANSMEDIA WORLD
TELEVISION’S THIRD GOLDEN AGE
TALK OF THE TOWN
TRANSMEDIA SUMMARY
CHAPTER 4
WITH SO MANY OPTIONS, WHAT’S A 21ST CENTURY WRITER TO DO?
THREE QUESTIONS
THE NOW FACTOR
WHO CARES, WHO REALLY CARES?
A “BABY AT 43” PITCH
AUTHENTIC IDEAS
WHAT WE NEED
WONDERMENT
WHAT WE DON’T NEED
NAIVE OR JUST PLAIN STUPID?
“STORMY WEATHER” PITCHES
Section 2
ArmingYourself
Chapter 5
The Genre Toolkit List
What’s Your Genre?
Genres
More About Development Departments
The Cream Rises to the Top
Why You?
Lack Of Confidence
Know It, Own It, Make the Genre Better
CHAPTER 6
IDENTIFY YOUR GENRE’S QUINTES-S-ENTIAL TEXT
36 PLOTS
THE QUINTESSENTIAL TEXT
HOW TO FIND THE QUINTESSENTIAL TEXT
AN ABUNDANCE OF GENERATIONAL, ETHNIC, AND SUBJECTIVE DIFFERENCES
ROOM FOR DEBATE
GAME CHANGERS
SIFTING AND WINNOWING
CHAPTER 7
IDENTIFY THE TRAITS OF YOUR GENRE AND HOW THEY RELATE TO YOUR STORY
HOW TO IDENTIFY TRAITS
TRAITS THAT MORPH BETWEEN GENRES
CHARACTERS HAVE TRAITS TOO
“GOOD” TRAITS AND “BAD” TRAITS
“GOOD” TRAITS — THE SCREAM FRANCHISE
A FAN OF MAD-SLASHER MOVIES
WHAT KEVIN WILLIAMSON DID
“BAD” TRAITS — THE CABIN IN THE WOODS EXAMPLE
CHAPTER 8
IDENTIFY THE MASS PRODUCTION HISTORY OF YOUR GENRE
RUN THE HISTORY
HYBRID GENRES
MANUSCRIPTS VS. SCRIPTS
CHAPTER 9
ANALYZE AUDIENCE REACTION — MASS OR CULT?
MAINSTREAM OR CULT
AND SPEAKING OF LISTS
CHAPTER 10
TRENDS AND PATTERNS OF YOUR GENRE
NOBODY KNOWS ANYTHING
SPOTTING TRENDS
COPYING GENRE TRAITS
TWO WAYS TO GO
CHAPTER 11
CHECK-LISTING YOUR AUTHENTIC MATERIAL
CHECKING AND CHECKING AGAIN
THE WRITER’S ADVANTAGE CHECKLIST
YOUR CHECKLIST IS NOW COMPLETED
WHAT WOULD AN AUTHENTIC VERSION OF YOUR TEXT LOOK LIKE WITHIN YOUR GENRE? (THE ANSWER IS YOUR WORK)
DON’T HESITATE, OWN THIS INFORMATION WITH CONFIDENCE
SECTION THREE
GETTING YOUR WORK OUT INTO THE WORLD
CHAPTER 12
DEFENDING YOUR WORK
SOME BASIC QUESTIONS TO PONDER
BECOMe YOUR OWN PRIVATE DEVELOPMENT DEPARTMENT
SOME DEEPER QUESTIONS TO PONDER
CHAPTER 13
WHAT MASTERING YOUR GENRE CAN DO FOR YOU
LIKE-MINDED AWARENESS
ALTERING
PUT IT ON HOLD
TOOLS YOU’LL NEED TO SELL YOUR AUTHENTIC TEXT(S)
GOING OUT
PITCH FESTS AND CONFERENCES
MASTERING YOUR GENRE
CHAPTER 14
WHAT ELSE HAVE YOU GOT?
PLAYERS VS. PIKERS
DON’T BE A TEASE
AUTHENTIC WRITING
WHAT NOW?
NO FEAR OF SUCCESS
A FEW LAST WORDS
ABOUT THE AUTHOR
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