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Index
Copyright Page
About the checklist series
About this book
Contents
Introduction by Patrick Dunne
Understanding the organisation
Understanding organisational culture
Charles Handy: understanding the changing organisation
Understanding management styles
Understanding leadership styles
Henry Mintzberg: a great generalist
Strategic analysis
Stakeholder analysis and management
Gathering competitive intelligence
Michael Porter: what is strategy?
Performing a SWOT analysis
Carrying out a PEST analysis
Market analysis: researching new markets
Using scenarios
Strategic risk management
Developing and implementing strategy
Producing a corporate mission
Corporate values
Igor Ansoff: father of corporate strategy
Developing strategy
Setting objectives
Implementing strategy
Gary Hamel: the search for a new strategic platform
The role of the board in strategy
Brainstorming
Making rational decisions
Measuring and evaluating strategy
Introducing performance measurement
Implementing the balanced scorecard
Robert Kaplan and David Norton: the balanced scorecard
Strategic options
Choosing a growth strategy
Mergers and acquisitions
Strategic partnering
Developing new products
Deciding whether to outsource
Using consultants
Acknowledgements
Index
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