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Copyright
Advance Praise for Making Innovation Work
Praise for Making Innovation Work
WHARTON SCHOOL PUBLISHING MEMBERS
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WHARTON SCHOOL PUBLISHING
WHARTON SCHOOL PUBLISHING Editorial Board
Introduction
Objective of This Book
Chapter 1. Driving Success: How You Innovate Determines What You Innovate
Innovation Is the Power to Redefine the Industry
The Innovation Imperative: Driving Long-Term Growth in Top and Bottom Lines
How to Make Innovation Work: How You Innovate Determines What You Innovate
The Rules of Innovation
Summary: The Innovation Company
Chapter 2. Mapping Innovation: What Is Innovation and How Do You Leverage It?
A New Model of Strategic Innovation
Business Model Change
Technology Change
Three Types of Innovation
Innovation Model and the Innovation Rules
Chapter 3. Choosing Your Destiny: How to Design a Winning Innovation Strategy
Choosing the Right Strategy
Play-to-Win or Play-Not-to-Lose Strategies
Too Much of a Good Thing
Clearly Defined Innovation Strategy Drives Change
Do You Select an Innovation Strategy?
Risk Management and Innovation Strategy
Innovation Strategy: The Case of the Pharmaceutical Industry
Strategy and the Innovation Rules
Chapter 4. Organizing for Innovation: How to Structure a Company for Innovation
Organizing for Innovation
Developing an Internal Marketplace for Innovation
Outsourcing Innovation
Integrating Innovation Within the Organization
The Leadership Role
Organization and the Innovation Rules
Chapter 5. Management Systems: Designing The Process Of Innovation
Systems and Processes Make Things Happen
The Objectives of Well-Designed Innovation Systems
Choosing and Designing Innovation Systems
Management Systems Comparison
Electronic Collaboration
Management Systems and the Innovation Rules
Chapter 6. Illuminating the Pathway: How to Measure Innovation
To Measure or Not to Measure?
A Balanced Scorecard for Measuring Innovation
Designing and Implementing Innovation Measurement Systems
The Barriers to Effective Performance Measurement
Measurement and the Innovation Rules
Chapter 7. Rewarding Innovation: How to Design Incentives to Support Innovation
The Importance of Incentives and Rewards
Motivation
A Framework for Incentive Systems' Design
Setting Goals for Measuring Performance
Performance Evaluation and Incentive Contracts
Incentive Contracts
Key Considerations in Designing Incentives Systems for Innovation
Incentives and Rewards, and the Innovation Rules
Chapter 8. Learning Innovation: How Do Organizations Become Better at Innovating?
The Importance of Learning
A Model of Learning
Learning Systems for Innovation
How to Make Learning Work in Your Organization
The Dynamic Nature of Innovation Strategy
Learning and the Innovation Rules
Chapter 9. Cultivating Innovation: How to Design a Winning Culture
How Culture Affects Innovation
Is Innovation the New Religion?
The Danger of Success
Organizational Levers of an Innovative Culture
Different Country Cultures Breed Different Innovation Cultures
People and Innovation
The Role of Senior Management
Culture and the Innovation Rules
Chapter 10. Conclusion: Applying the Innovation Rules to Your Organization
Combining Creativity with Commercial Savvy
Smart Execution
The Role of Leadership
Diagnostics and Action
Organizing Initiatives
Generating Innovation Value
Endnotes
Bibliography
Index
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