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Index
Cover
Series
Title Page
Copyright
Dedication
About the Book
Book Overview and Purpose
Book Structure and Style
Common Themes
Flow of the Book
Fundraising Ethics
Acknowledgments
Foreword Discovering What It Means to Be a Fundraiser
Part I: Planning for Success and Preparing Your Team
Chapter 1: Creating a Fundraising Plan
Introduction
Critical Skills and Competencies
Conclusion
Do’s and Don’ts
About the Expert
Resource Review
Chapter 2: Hiring and Training Development Staff
Introduction
Critical Skills and Competencies
Conclusion
Do’s and Don’ts
About the Expert
Resource Review
Chapter 3: Engaging Your Board
Introduction
Critical Skills and Competencies
Conclusion
Do’s and Don’ts
About the Expert
Resource Review
Chapter 4: Volunteer Fundraising
Introduction
Critical Skills and Competencies
Examples of Volunteer Activities
Conclusion
Do’s and Don’ts
About the Expert
Note
Resource Review
Part II: Building Your Toolkit and Tracking Progress
Chapter 5: Prospecting and Donor Research
Introduction
Critical Skills and Competencies
Conclusion
Do’s and Don’ts
About the Expert
Resource Review
Chapter 6: Donor Databases and CRM
Introduction
Critical Skills and Competencies
Conclusion
Do’s and Don’ts
About the Experts
Resource Review
Chapter 7: Measuring Impact: Data, Stories, and Organizational Dashboards
Introduction
Critical Skills and Competencies
Conclusion
Do’s and Don’ts
About the Expert
Resource Review
Part III: Individual Donors
Chapter 8: Grassroots Fundraising: Building Your Donor Pyramid
Introduction
Critical Skills and Competencies
Conclusion
Do’s and Don’ts
About the Expert
Resource Review
Chapter 9: Major Donors: Building Relationships, Making the Ask, and Stewardship
Introduction
Critical Skills and Competencies
Conclusion
Do’s and Don’ts
About the Expert
Resource Review
Chapter 10: Direct Mail: The Ins and Outs
Introduction
Critical Skills and Competencies
Conclusion
Do’s and Don’ts
About the Expert
Resource Review
Chapter 11: Year-End, Annual Appeals, and Membership Campaigns
Introduction
Critical Skills and Competencies
2. Understand Your Donors
Conclusion
Do’s and Don’ts
About the Expert
Resource Review
Chapter 12: Event-Based Fundraising
Introduction
Critical Skills and Competencies
Conclusion
Do’s and Don’ts
About the Experts
Resource Review
Chapter 13: Runs, Walks, and Rides: Community-Based Fundraising
Introduction
Critical Skills and Competencies
Help People Overcome the Fear of Asking
Ask for More Than Money
Make Them Storytellers
Be There
Conclusion
Do’s and Don’ts
About the Expert
Resource Review
Chapter 14: Fundraising Across the Generations: Millennials, Baby Boomers, and More
Introduction
Critical Skills and Competencies
Conclusion
Do’s and Don’ts
About the Experts
Resource Review
Part IV: Online Fundraising
Chapter 15: Maximizing Website Donations
Introduction
Critical Skills and Competencies
Conclusion
Do’s and Don’ts
About the Expert
Resource Review
Chapter 16: Fundraising with Email
Introduction
Critical Skills and Competencies
Conclusion
Do’s and Don’ts
About the Expert
Resource Review
Chapter 17: Social Media and Crowdfunding for Your Cause
Introduction
Critical Skills and Competencies
Conclusion
Do’s and Don’ts
About the Experts
Resource Review
Appendix: Practical Tips for Key Social Media Platforms and Crowdfunding Case Study
Facebook
Twitter
LinkedIn
YouTube
Instagram
Pinterest
Prepare in Advance
Events Drive Results
Secure Marketing Trades
Engage Businesses
Recruit Celebrities and Influencers
Experiment with Social Media
Note
Simplify Your URL
Chapter 18: Mobile Fundraising
Introduction
Critical Skills and Competencies
Conclusion
Do’s and Don’ts
About the Experts
Resource Review
Part V: Foundations
Chapter 19: Research, Getting in the Door, and Securing an Invitation to Apply
Introduction
Critical Skills and Competencies
Conclusion
Do’s and Don’ts
About the Experts
Resource Review
Chapter 20: Government Grants
Introduction
Critical Skills and Competencies
Conclusion
Do’s and Don’ts
About the Expert
Resource Review
Chapter 21: Writing a Winning LOI and Proposal
Introduction
Critical Skills and Competencies
Conclusion
Do’s and Don’ts
Resource Review
Chapter 22: Tracking Progress and Reporting Back
Introduction
Critical Skills and Competencies
Conclusion
Do’s and Don’ts
Resource Review
Part VI: Corporate Support
Chapter 23: Sponsorships
Introduction
Critical Skills and Competencies
Conclusion
Do’s and Don’ts
Resource Review
Chapter 24: Cause Marketing Partnerships
Introduction
Critical Skills and Competencies
Conclusion
Do’s and Don’ts
Resource Review
Chapter 25: In-Kind Fundraising and Media Sponsorship
Introduction
Critical Skills and Competencies
Conclusion
Do’s and Don’ts
Resource Review
Part VII: Unlocking Social Enterprise
Chapter 26: Earned Income Strategies
Introduction
Critical Skills and Competencies
Conclusion
Do’s and Don’ts
Resource Review
Afterword Finding Your Path
Closing Thoughts
Book Partners
Book Sponsors
Publication Partner
Book Partners
About the Authors
Index
EULA
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