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Index
Cover
Contents
Title Page
Copyright
Foreword
Preface
Acknowledgments
Chapter 1: Understand the Future of Work
Change Is the Only Constant
What Employers Really Want
New World of Work—New Opportunity
Notes
Chapter 2: Adopt the Career Distinction Mindset
Principle 1 Stand Out: Stand for Something
Principle 2 Be Your Own Boss
Principle 3 Forget the Ladder: It’s a Ramp
Principle 4 Think Like a Brand
Chapter 3: Brand Yourself for Career Success
The 1-2-3 Success! Personal Branding Process
Notes
Step One: EXTRACT-UNEARTH YOUR UNIQUE PROMISE OF VALUE
Chapter 4: Know Yourself to Grow Yourself
Articulating Your Vision and Purpose
Clarifying Your Goals
Identifying Your Values and Passions
Chapter 5: Remember, It's What They Think That Counts
What Are Brand Attributes?
All You Need Is Love: The Power of Emotional Brand Attributes
Shining the Spotlight on Positive Brand Attributes
A Note about Your Strengths
Chapter 6: Define Your Brand Community
The Importance of Your Target Audience
Identifying Members of Your Target Audience
Focusing on Your Target
Chapter 7: Tell Your Brand Story
Putting Your Brand Statement to Work
Developing Your Personal Brand Statement
Writing Your Brand Profile
Putting Your Brand Profile to Work
Step Two: EXPRESS-COMMUNICATE YOUR BRAND TO YOUR TARGET AUDIENCE
Chapter 8: Create Your Career-Marketing Tools
It Is All about You: Branding Your Bio
Crafting the Right Resume
Conveying Your Brand through Your Cover Letters
A Few Words about Job Interviews
Chapter 9: Express Yourself
Understanding the Three Cs of Brand Communication
Building Your Communications Wheel
Establishing Your Thought Leadership
Developing Your Physical Communications Plan
Executing Your Physical Communications Plan
Chapter 10: Assess Your Online Identity
The Age of Google
Determine Your Current Digital Profile
Chapter 11: Build Your Brand in Bits and Bytes
Join the Blogosphere
Create a Web Portfolio
Use Online Networking Sites
Extend Your Brand Online
Start Now
Step Three: EXUDE-MANAGE YOUR BRAND ENVIRONMENT
Chapter 12: Be On-Brand in All That You Do
You Are What’s Around You
Understanding Your Brand Environment’s Components
“First Impressions Last”: Your Appearance
Your Office and Business Tools
Note
Chapter 13: Get a Visual Identity
Developing Your Identity System
Implementing Your Brand-Identity System
Chapter 14: Increase Your Career Karma
Career Karma: Give to Get
Give without Being Asked
Starting with the Next Cubicle
The Dual Advantages of Social Capital
Demonstrating Your Personal Social Responsibility
Summary: Evolve and Resolve
Assess Your Brand’s Performance
Ask for Feedback
Help Your Brand Evolve
12 Ways to Maintain Career Distinction
Appendix
Index
About the Authors
Wiley End User License Agreement
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