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Index
Half Title
Endorsements
Title Page
Copyright
Dedication
The Prosperous Coach
1: “Why isn’t this working?”
2: Without a client you’re not a coach
The Miracle of Coaching
3: To hell with circumstances
4: Drop the phony stuff
5: Set your bar high. And clear it.
6: Choose your level of engagement
7: Or be a struggling coach
8: Love the “hard” part
9: Design your preferred lifestyle
10: Cultivate deep foundations
Creating Clients
11: Clients are created not attracted
12: Invitation and referral only
13: Okay, here we go, a bold promise: this will get you clients
14: Have the disciplines be fun
15: Things you should simply stop doing
16: Try this step-by-step process
17: Step 1: Connect
18: Step 2: Invite
19: Step 3: Create
20: Step 4: Propose
21: Never take less than two hours
22: Don’t close a sale—open a relationship
23: Learn to astonish your clients
24: Learn to enjoy enrolling
25: Sell the experience, not the concept
26: Actively seek exciting clients
27: Possibility will trump affordability
28: Always be creating clients
29: Be okay to begin as a beginner
Fearless Coaching
30: Magical vs magic
31: Coach and coach and coach
32: Learn to love those feisty no’s
33: Truth is what clients value
34: No such thing as plural
35: Sometimes the best email is no email
36: When you do use email, do this
37: Push past the fear and get closer
38: Strength comes from getting uncomfortable
39: The biggest mistake coaches make
40: Stop being a pro bono bonehead
41: Extraordinary results are created by extraordinary requests
42: Don’t charge for what you do
43: The best time to plant a tree
44: Don’t be a wallflower: Tell your story
45: Stop schmoozing
46: It’s time to lead
Deep Inner Work
47: Coaching is NOT a luxury
48: The secret: there is no secret
49: The value of daily practice
50: If you want to do this, NOW is the time
51: Stay focused on what helps people
52: Service: energy out = energy back
53: Never propose marriage ten days after you meet
54: Who are you being?
55: They pay for more than the hour
56: Think exponential versus incremental
57: Time to stop being so busy
58: Slow down to speed up success
59: You can do this as a blue collar job
60: No one ever pays for coaching
61: Learn the beauty of a routine
62: Fail and fail and then fail more
63: Why would a coach need a coach?
64: Learn to log in and log out
65: Grow your professional self-esteem
66: Learn to suffer a little injury
67: You are the one you are looking for
68: Five frogs are sitting on a log
69: The end is really the beginning
Appendices
1: The Litvin Levels
2: The Litvin List
3: How to fearlessly create a powerful coaching conversation
4: Tracking Sheet
5: The NO Game
6: Fear and excuses
7: Questions & Answers
You Are Not Alone
A note from Rich
About the Authors
Acknowledgements
What Rich Litvin's up to
What Steve Chandler's up to
Books by Steve Chandler
Audio by Steve Chandler
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