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Imperial Library
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Index
Cover
Title Page
Copyright
CONTENTS
INTRODUCTION
Chapter 1: The Greatest Toy Show on Earth: No Kids Allowed
Chapter 2: The Lower Level
Chapter 3: Selling the Dream Pets
Chapter 4: Plush Dreams
Chapter 5: “You Can Make a Lot of Money with a Good Cat.” —Ty Warner
Chapter 6: Business and Pleasure
Chapter 7: Patti’s Last Stand
Chapter 8: New Beginnings
Chapter 9: Ty’s Big Idea
Chapter 10: A Lamb Named Lovie
Chapter 11: The First Collectors
Chapter 12: The Return
Chapter 13: Force Multipliers
Chapter 14: Peanut the Royal Blue Elephant
Chapter 15: The $12-per-Hour Sociology Major Who Made Ty Warner a Billionaire
Chapter 16: The Efficient Market
Chapter 17: The Beanie Chase
Chapter 18: Shovel Dealers in the Gold Rush
Chapter 19: The Point of No Return
Chapter 20: Peak
Chapter 21: The Feedback Loop Spins Out of Control
Chapter 22: Money Changes People
Chapter 23: The P. T. Barnum of Plush
Chapter 24: Lights Out
Chapter 25: Limping into the New Millennium
Chapter 26: Faith’s Problem
Chapter 27: Ty’s Problem
Chapter 28: Departures
Chapter 29: Endurance
Chapter 30: Exit Strategy
PHOTOGRAPHS
NOTE ON SOURCES
ACKNOWLEDGMENTS
INDEX
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