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Index
Foreword
Chapter 1
How Good We Had It: The Money-Making Machine Known as High-Tech
Chapter 2
Shifting Clouds and Changing Rules
Chapter 3
Looking Over the Margin Wall
Chapter 4
Learning to Love Micro-Transactions
Chapter 5
The Data Piling Up in the Corner
Chapter 6
Consumption Development: The Art and Science of Intelligent Listening
Chapter 7
Consumption Marketing: Micro-Marketing and Micro-Buzz
Chapter 8
Consumption Sales: After a Great Run, the Classic Model Gets an Overhaul
Chapter 9
Consumption Services: Will They Someday Own “The Number”?
Chapter 10
Customer Demand vs. Capital Markets: How Fast Should You Transform?
Chapter 11
The “S” Stands for Services
Endnotes
Index
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