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Imperial Library
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Index
Title Page
Dedication
Copyright Page
Contents
A Couple of Notes …
Introduction: The Opposite of “Good” Is “Off”
Quick-Start Guide: 12 Easy Ways to Make Your Video Better Now
Part 1: Think Like a Director
Chapter 1: Entertain or Die
Chapter 2: The Road to Bad Video Is Paved with No Intent
Chapter 3: Should It Be a Video?
Chapter 4: Instant Creativity
Chapter 5: Know Your Audience
Chapter 6: Know Your Story
Chapter 7: Think in Shots
Chapter 8: Make Every Picture Tell the Story
Chapter 9: Keep It Short: The Rubbermaid Rule
Chapter 10: Always Leave Them Wanting …
Part 2: Preparation—The Secret of the Pros
Chapter 11: Pitch It
Chapter 12: Know Your Video: Part 1
Chapter 13: Know Your Video: Part 2
Chapter 14: When You Need a Script
Chapter 15: If You Have Nothing to Say, Shut Up
Chapter 16: If You Wing It, It Will Suck
Chapter 17: Plan with a Shot List
Part 3: Setting the Stage
Chapter 18: Storyboard with Your Camera
Chapter 19: Shoot the Ones You Love
Chapter 20: Make Your Star Look Great
Chapter 21: Location, Location, Location
Chapter 22: The Right Camera
Chapter 23: The Real Secret to a Great Business Video
Part 4: How to Shoot Video That Doesn't Suck
Chapter 24: Edit with Your Brain
Chapter 25: Focus Your Shots
Chapter 26: Play with Your Equipment
Chapter 27: Keep Your Shots Short
Chapter 28: Zoom with Your Feet
Chapter 29: Don't Shoot Until You See the Whites of Their Eyes
Chapter 30: Set the Shot and Hold It
Chapter 31: Know When to Move
Chapter 32: See the Light
Chapter 33: Throw Caution to the Wind
Chapter 34: Make Your Star Look Great
Chapter 35: Show Us Where We Are
Chapter 36: Keep Yourself Entertained
Chapter 37: Say No to Bad Shots
Chapter 38: Shoot the Details
Chapter 39: Use Foreground
Chapter 40: Check the Background
Chapter 41: Change the Angle
Chapter 42: Learn the Rule of Thirds
Chapter 43: Watch What You're Doing
Chapter 44: If at First You Don't Succeed, Chuck It and Try Something Else
Chapter 45: Let Luck Work for You
Chapter 46: Dial Up the Dialogue
Chapter 47: Use Multiple Cameras
Chapter 48: When to Wrap
Part 5: Special Projects and How to Shoot Them
Chapter 49: How to Shoot the Cutest Kids on Earth
Chapter 50: End Boring Vacation Videos
Chapter 51: Weddings, Graduations, and Other Ceremonies
Chapter 52: Shooting a Great Music Video
Chapter 53: College and Job Application Videos
Chapter 54: How to Shoot Interviews and Testimonials
Chapter 55: Webcam Rants
Chapter 56: Planned Stunts
Chapter 57: Shooting a Scripted Video
Chapter 58: The How-To Video
Chapter 59: How to Shoot a Viral Video—Guaranteed!
Chapter 60: Promoting Your Product or Services
Part 6: After the Shoot
Chapter 61: Editing 101
Chapter 62: Editing 102: Edit Seamlessly
Chapter 63: End with the Beginning in Mind
Chapter 64: Clarity Is the Prime Directive
Chapter 65: Turn Off Your Computer's Transition Effects
Chapter 66: When in Doubt, Cut It Out
Chapter 67: Get in Late, Get Out Early
Chapter 68: Great Effects Make Your Video Pop
Chapter 69: Add Music
Chapter 70: Easy on the Graphics
Chapter 71: The Cake-Frosting Principle
Part 7: Wrapping It Up
Chapter 72: When to Show Your Work
Chapter 73: Whom to Show Your Work
Chapter 74: How to Take Feedback
Chapter 75: Video Is Never Finished. It's Just Taken Away
Chapter 76: But Is It Art?
Chapter 77: One Last Word
Appendix: Do-It-Yourself Great Video Grad School
Acknowledgments
About the Author
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