Hooked: How to Build Habit-Forming Products by Eyal, Nir -- Read -- Imperial Library of Trantor

Index

Title Page Dedication Introduction

How I Got Hooked A New Superpower

Hooked

1 The Habit Zone

Building the Mind Monopoly In the Habit Zone Vitamins Versus Painkillers Diving into the Hook Model

2 Trigger

External Triggers Types of External Triggers Internal Triggers Building for Triggers

3 Action

Action Versus Inaction Motivation Ability The Evolution of Twitters Home Page On Heuristics and Perception

4 Variable Reward

Understanding Rewards Rewards of the Tribe, the Hunt, and the Self Important Considerations for Designing Reward Systems Which Rewards Should You Offer?

5 Investment

Changing Attitude Storing Value Loading the Next Trigger

6 What Are You Going to Do with This?

The Morality of Manipulation

7 Case Study: The Bible App

In the Beginning How to Form a God Habit Holy Triggers Glory Be in the Data Rewards from the Lord

8 Habit Testing and Where to Look for Habit-Forming Opportunities

Habit Testing Discovering Habit-forming Opportunities Nascent Behaviors Enabling Technologies Interface Change

Appendix

Now What?

Notes Acknowledgments Contributors Follow Penguin Copyright Page

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