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Index
Cover Page
Acknowledgements
Introduction
1 Editor to Author: Some Personal Reflections on Getting Published
2 Blueprint for a Book: Formulating a Meaningful Author-Publisher Contract
3 The Dictionary Department at Oxford University Press Canada
4 Project Management and Book Publishing
5 New-Format Reprints: Creating McClelland & Stewart’s Emblem Editions out of Backlist Titles
6 A Case Study of a Pop Culture Book: From Concept to Completion
7 The Nature of Marketing in Higher Education Publishing
8 Using Archetypes to Market - Sharon: Israel’s Warrior-Politician
9 Book Reading, Purchasing, Marketing, and Title Production
10 A Book Publishers’ Guide to Publishing in China
11 A PEXODyssey: Bibliographic Data Management and the Implementation of PEXOD at The Dundurn Group
12 PEXOD: The Publisher’s Extensible Online Database
Index
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